Product Marketing Manager, AppFollow
+ Equity
More information about location
App review management platform
Be an early applicant
App review management platform
21-100 employees
Be an early applicant
+ Equity
More information about location
21-100 employees
Company mission
To help businesses hear the voices of their customers - wherever they might be.
Role
Who you are
- 2+ years of Product Marketing experience in B2B SaaS
- Product-led growth or Enterprise sales experience strongly preferred
- Remote startup experience with proven ability to work independently
- Mobile app or ASO industry experience is a significant plus
- Data-driven approach with proficiency in analytics and AI tools
- Modern SaaS tools expertise: Amplitude, HubSpot, Intercom, Canny
- AI-proficient: expert use of ChatGPT, Claude, and AI content creation tools
- Video production skills for product content (Screen Studio, CapCut) - plus
- Fluent English plus one additional language (Russian, Spanish, Portuguese preferred)
- Exceptional written and verbal communication skills
- Comfortable being company spokesperson and public speaker
- Cultural fit: transparency, teamwork, accountability, curiosity, customer-focused mindset
What the job involves
- We're seeking a hands-on Product Marketing Manager to drive how we communicate product updates and innovations to customers and the market.
- You'll be key to boosting product adoption, improving conversion rates, and establishing AppFollow as the leading solution for app reputation growth
- Reporting directly to the CEO, you'll work closely with our Product, Marketing, Sales, and Customer Success teams to ensure our product story resonates with all customer segments and drives measurable business results
- Drive product updates and announcements through newsletters, social media communities, and direct customer communications
- Maintain and optimize product landing pages
- Keep product materials and feature presentations updated for Sales & Customer Success teams
- Create compelling case studies and accelerate customer testimonial collection
- Key Performance Indicators
- Content engagement metrics across all channels and formats
- Lead generation from product marketing activities and content
- Conversion rate improvements for free-to-trial and trial-to-paid funnels
Application process
- We're looking to fill this position quickly with the right candidate who can make an immediate impact. Please include examples of product marketing work, how do you use AI and B2B SaaS case studies
Our take
The flood of new apps for practical, social, and recreational use has generated intense competition between companies, an enhanced focus on customer retention, and contradictorily, less time for teams to follow up on customer complaints. AppFollow is an App Review Management platform that saves money and time for companies that want to analyse and respond to comments on their product’s app store.
Implementing tools that boost organic growth and customer reach, integrate analytical processes, and monitor where app performance needs improvement, AppFollow’s clients include HubSpot and Lyft as well as more than 70,000 other leading mobile app companies. AppFollow doesn’t scrimp on its database either, leveraging 2.4 million reviews from App Store and 14 million from Google Play for their database.
The company has devised a unique and expansive treasure trove of marketing and market research tools for its clients. With a huge boom over 2020 and 2021, a time when app downloads were at their highest, AppFollow is now moving into a new stage of growth post-pandemic and must focus on customer retention at a time when app usage has been decreasing.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Oct 2020
$5.3m
SERIES A
Sep 2019
$1.2m
SEED
Total funding: $7.6m
Company HQ
Kluuvi, Helsinki, Uusimaa
Leadership
Pavel Vlasov
(Co-Founder & CTO)Previously Software Engineer at Ostrovok.ru and Acronis.
Eugene Kruglov
(Co-Founder & COO)Currently Angel Investor at Fathom. Previously Co-Founder and CEO at MobiGear and Head of B2C Marketing at Buongiorno.
Anatoly Sharifulin
(Co-Founder & CEO)Previously Head of Mobile Ostrovok.ru and CTO at TochkaK.
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