Product Marketing Manager, Daxko
$93.3-125k
Web-based membership management software
Open for applications
Web-based membership management software
501-1000 employees
Open for applications
$93.3-125k
501-1000 employees
Company mission
To power health and wellness throughout the world.
Role
Who you are
- A strategic thinker who thrives on turning data and insights into clear, actionable plans
- A strong communicator who can craft compelling narratives and persuasive proposals
- Passionate about the fitness, health, and wellness industry and excited to help Daxko lead within it
- Comfortable juggling multiple projects and priorities in a dynamic environment
- Education: Bachelor’s degree preferred
- Experience: 5+ years of marketing experience, with a strong focus on strategic planning, brand management, or product marketing
- Exceptional communication, analytical, and organizational abilities
- Strong collaboration skills and ability to work effectively across teams
- Proficiency in Salesforce and a solid understanding of market research concepts and JTBD/ODI methodology
- Proven ability to meet deadlines, manage competing priorities, and deliver exceptional results
What the job involves
- As Product Marketing Manager at Daxko, you’ll play a critical role in shaping how our brands show up in the fitness, health, and wellness industry.
- You’ll turn insights into strategy, strategy into action, and action into measurable success
- You’ll serve as the go-to expert on our markets, customers, and competitors—arming our Marketing, Sales, and Leadership teams with the intelligence and strategies they need to win.
- This role is perfect for someone who’s highly organized, curious by nature, and thrives in a fast-paced, collaborative environment
- Become an expert on Daxko’s markets—understanding competitors, influencers, and target audiences inside and out
- Lead market research initiatives that uncover key industry trends, customer needs, and new opportunities
- Develop and execute annual intelligence strategies designed to position Daxko for complete market ownership
- Translate insights into actionable assets, reports, and recommendations that empower our Brand Managers and go-to-market teams
- Support go-to-market strategies across Daxko Exchange, partnerships, and corporate offerings
- Create compelling presentations and reports for our Board of Directors and Senior Leadership Team
- Collaborate with peers across Marketing, Sales, and Product to ensure alignment, clarity, and execution excellence
- Develop bold strategies that WOW the market and elevate our brand presence in the health and wellness space
Our take
Within the wellness sectors it’s imperative to have an efficient operations system for the smooth running of bookings, direct debit membership payments, accounting and more to keep clients happy. Daxko is an operations and financial management solution specifically designed for the health and wellness sector.
The company has created a library of 12 services ranging from mobile apps to Daxko accounting, opening itself up to a wider range of customers. A recent win for the company was acquiring VFPnext, a software company with over 1,000 customers in the health and wellness space, specialising in built-in automated marketing and sales.
Daxko has also partnered with the likes of Welld Health and Gympass over the years and have landed themselves in an impressive 19,000 facilities. Despite operating in a space with competitors such as Mindbody and Momence, Daxco has proved its position having been announced as a finalist for customer service department of the year 2023, boding well for the well-established company and declaring yet another step up as it scales and grows.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2025
$8m
SERIES A
May 2023
$12m
SERIES A
Total funding: $29.2m
Company benefits
- Hybrid work model
- 📆 Leave entitlements
- 🤕 Recently introduced hospitalization/caregiving leaves
- 🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
- ⚕️Group Health Insurance
- 🚵🏽 Accidental Insurance
- 💲Tax-saving reimbursements
- 🤑 Provident Fund (PF)
- 👖 Casual work environments
- 🎉 Company Events and Celebrations
- 🏆 Performance achievement awards
- 💸 Referral bonus
- 🚀 Learning & Development opportunities
Company HQ
Homewood, AL
Leadership
Ron Lamb
(CEO)Worked for 25 years at The Reynolds and Reynolds Company through several roles, most recently as President. Went on to become CEO for Club Automation, Zen Planner, Affiliated Acceptance Corporation and Motionsoft.
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