Principal Partner Marketing Manager, Amplitude
$126-210k
This role is eligible for equity, benefits and other forms of compensation
Product analytics company
Job no longer available
Product analytics company
501-1000 employees
Job no longer available
$126-210k
This role is eligible for equity, benefits and other forms of compensation
501-1000 employees
Company mission
To be the epicenter of digital business.
Role
Who you are
- 8+ years of relevant partner marketing experience
- A consistent track record of devising, executing, and measuring partner GTM programs
- Driven effective global and regional partner marketing and field marketing programs
- Managed and allocated budgets across programs and agencies to develop content, programs and activities integrated in the marketing plans
- The ability to influence key partners and Amplitude stakeholders to integrate across related marketing engagements and drive effective execution
- Can work with partner programs in their infancy
- Evaluated program impact and efficacy trends and provide analysis and recommendations
- Experience reporting to both marketing and the business around Alliance KPIs on a regular basis
What the job involves
- Amplitude is looking for a versatile and high-energy Sr. Partner Marketing Manager to drive the strategy, development, and implementation of integrated marketing efforts with our top Global Partners and always-on motions to scale
- You will work directly with key Partner leaders, Sales, Global campaigns team, Product Marketing and Regional field marketing and partner teams, to develop joint marketing plans - encompassing market awareness and demand generation programs designed to meet revenue targets for joint GTM offerings/ solutions
- Integrated program development, relationship management skills, adaptability and experience marketing in a high-technology, dynamic environment is crucial to your success
- Develop an integrated partner GTM strategy that mobilizes the partner ecosystem around co-selling and co-marketing with Amplitude
- Work closely with partnerships, field marketing, sales, and other teams across the company to design, build, and scale a set of repeatable, partner GTM programs, including partner communications and joint demand generation activities
- Work with our prioritized partners to bring our collective GTM vision to life—including driving strategy development, implementation, and reporting
- Build strong working relationships within our marketing teams, promote the Amplitude brand, create joint messaging, and create global marketing campaigns and content, while having storytelling and content creation skills with the ability to craft and refine joint narratives with partners
- Work with Amplitude’s Partner Managers to understand the demands of their business, gathering insight and translating these business needs into the wider marketing plan
- Be a key player in setting the strategy for marquee events (digital and in-person) and the way we work together to jointly sponsor, activate, and engage to make the most of these efforts
- Track and measure program success, making adjustments to continuously improve and maximize results
Our take
Amplitude provides product analytics to help companies understand user behaviour. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.
Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.
Thousands of companies use Amplitude analytics, including Microsoft, Under Armour, Intuit, Twitter, Bonobos, Peloton, and many more. In 2024, a securities fraud case was filed against Amplitude due to an IPO and stock share rise that was alleged to be artificially inflated before their downturn in 2022. The case has since been resolved, and Amplitude continues to release new products and operate at full capacity.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$150m
LATE VC
May 2020
$50m
SERIES E
Total funding: $336.2m
Company benefits
- We offer a generous 12-week parental leave for fathers/partners and 18-20 weeks for new birthing parents. This leave policy also provides flexible scheduling so you can spend time with your family and bond with your little one. Specific leave policy will vary by country
- We believe it’s important to unplug from work to reset and recharge. We offer flexible vacation time and unlimited PTO — and we encourage you to use it!
- We provide a monthly stipend for the wellness activity of your choosing, from gym memberships and fitness classes to acupuncture and massages
- Equity is an important component of compensation, but it should benefit you (not just the company). In addition to offering competitive RSU grants that vest quarterly over three years, our Employee Stock Purchase Plan gives employees the option to buy below market price
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Spenser Skates
(Co-Founder & CEO)Previously worked as an Algorithmic Trader, Researcher at DRW Trading Group. They co-found Sonalight but are no longer working at the company.
Curtis Liu
(Co-Founder & CTO)Previously worked as a Teaching Assistant at MIT and as a Software Engineer at Google. They co-found Sonalight but are no longer working at the company.
Jeffrey Wang
(Co-Founder & Chief Architect)They studied computer science at university. They have extensive experience in software engineering prior to co-founding Amplitude.
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