Partners Marketing Manager, Shotgun
Ticketing solution for live events, concerts & festivals
Job no longer available
Ticketing solution for live events, concerts & festivals
101-200 employees
Job no longer available
101-200 employees
Company mission
To build the infrastructure that enables live music to thrive.
Role
Who you are
- You ideally have 2–3 + years of experience in an agency or in a marketing role within a fast-moving environment. You’re used to working with clients and have a strong commercial mindset. You’re comfortable leading conversations, managing expectations and handling multiple stakeholders
- You enjoy building strategy , structuring marketing plans and recommending activations, but you also like being hands-on and executing campaigns yourself. You’re organized, responsive and able to prioritize effectively
- You like writing and know how to craft clear, impactful messaging across organic and paid channels
- Experience in live music or touring is a plus, but a strong interest in culture and music is essential
- Beyond skills, alignment with Shotgun’s culture matters a lot. We’re looking for someone proactive, engaged and ownership-driven. You are autonomous and comfortable working with different types of interlocutors from artists’ teams and producers to internal stakeholders. You like taking initiative and being a force of proposal
- You will build tailored marketing plans for each event, aligned with key milestones such as announcement, presale, general on-sale and last-minute pushes. You will identify the right balance between organic, paid and offline activations depending on the client’s objectives and budget
- You will co-build with clients their marketing plans, recommend the right activations and structure clear organic and paid roadmaps adapted to each project
- Organic marketing will be a core part of your role. This includes writing newsletters, segmenting, writing push notifications. Strong writing skills and a clear understanding of audience targeting are essential
- Paid campaigns will also be a key lever. You will launch and optimize digital campaigns (Meta, Google, TikTok), implement offline activations such as OOH campaigns, special operations, or media buys, working with agencies and external partners
- You will manage several projects simultaneously, often at different stages of their lifecycle. Strong prioritization and organizational skills are critical
What the job involves
- You will join the Marketing - Client facing team
- The Marketing team is responsible for supporting a portfolio of clients (festivals, clubs and touring partners) in increasing their visibility and driving ticket sales from strategy to execution as well as positioning Shotgun as a key actor of the scene through impactful campaigns
- We work hand in hand with our partners to build marketing strategies aligned with their objectives. Our role is to translate business goals into concrete action plans, activate the right channels (organic, paid, offline) and monitor performance
- Each Marketing Manager owns a defined portfolio and acts as the marketing referent for their accounts
- We collaborate closely with Key Account Managers, who own the commercial relationship and overall account strategy
- This is a highly client-facing role. You will be in direct and regular contact with partners, guiding them on how to structure their marketing efforts to maximize ticket sales and awareness. You are not simply executing campaigns, you are acting as a marketing partner
- This role sits at the intersection of client relationship, marketing strategy and execution
- You will support festivals and clubs, but touring will represent the majority of your focus
Our take
If you're organising an event, there's no shortage of ticket companies offering to manage booking and boost sales. However, the industry overall is somewhat outdated, with complicated interfaces putting off both organisers and customers. Founded in 2014, Shotgun is an attempt to redress this with intuitive software and a ticketing marketplace that meets the changing needs of modern event organisers and their fans.
Competing against larger players such as Dice and Resident Advisor, Shotgun stands out with its laser focus on the 18-25 year old event-going market. Catering to a crowd used to on-demand music services with expectations of lower costs and more exciting shows (research shows younger event-goers are far more likely to leave early if they're unhappy), Shotgun has invested heavily in social features and its mobile app experience to keep fans engaged.
It's seen great success too, with over 8M users on its app and tens of thousands of organisers worldwide. As other ticketing services struggle to capture the younger party crowd, Shotgun has captured an early lead in this space that it should be able to continue to build on.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jun 2022
$5.8m
SERIES A
Feb 2020
$2.4m
SEED
Total funding: $9.4m
Company HQ
Folie-Méricourt, Paris, France
Leadership
Lucas Gerard
(Co-Founder & CTO)Prior to co-founding Shotgun in 2013, Lucas was the co-founder of YesPark where he served as the CT for a year.
Romain Dugier
(Co-Founder & CBO)Prior to co-founding Shotgun, Romain was a Marketing Assistant at Chateau La Coste and Eurocopter.
Tristan Le Corre
(Co-Founder & CEO)Prior to co-founding Shotgun, Tristan was a VC at Science, an M&S at Société Générale, and a Consultant at PwC.
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