Senior Product Marketing Manager, Sourcegraph

• You are an experienced product marketer that loves partnering with sales to refine a pitch deck as much as you love partnering with product to bring new features to market. You have a customer-first mindset and know what it takes to keep internal stakeholders aligned in order to keep projects moving forward
• You have 5+ years of enterprise software product marketing experience, with 8+ years of total relevant experience
• You have led feature launches and/or contributed to large product launches
• You have a strong understanding of enterprise buyers and experience creating compelling messaging that speaks to business vale
• You need to be able to understand, use, and run Sourcegraph self-hosted, not just take concepts explained by others and reword them into docs and marketing materials
• You have the ability to effectively communicate and build trust with a technical audience
• You are organized with excellent project management skills and can effectively collaborate with a variety of stakeholders
• You have excellent writing, editing, and communication skills

Desirable

• Develop and execute the go-to-market strategy for new enterprise features and products, including buyer personas, messaging and positioning, value drivers, pricing, and packaging
• Support sales and marketing efforts by creating high quality content and sales collateral that will resonate with enterprise customers, analysts, and the market
• Build and maintain our competitive intelligence program, including creating battle cards, external content, and competitive positioning
• Develop a deep understanding of our enterprise customers, our products, competitors, and the market to help inform our product roadmap
• Create and launch cross-functional marketing campaigns and programs to generate qualified opportunities
• Within 30 days, you will:
• Align on your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them
• Meet key stakeholders across sales, customer engineering, product, and marketing
• Develop a deep understanding of our enterprise customers, our products, competitors, and the market
• Within 60 days, you will:
• Support sales and marketing teams by creating high quality messaging and materials, including customer use cases, pitch decks, value drivers, and product messaging/positioning
• Begin building out our competitive intelligence program, including creating battle cards, external content, and competitive positioning
• Within 90 days, you will:
• Launch your first cross-functional marketing campaign or program to generate qualified enterprise opportunities
• Develop and execute the go-to-market strategy for new enterprise features and products, including creating buyer personas, messaging and positioning docs, value drivers, and packaging strategy

• Introduction Stage - we have initial conversations to get to know you better:
• [30 min] Recruiter Screen
• [45 min] Hiring Manager Screen with Amie Rotherham, Director of Global Communications
• Team Interview Stage - we then delve into your experience in more depth and introduce you to members of the team:
• [60min] Resume Deep Dive with Amie Rotherham, Director of Global Communications
• [60min] Working session with Alex Isken & Ryan Phillips
• [45min] Cross-collaboration Interview with Nikki Golding & Scott Campbell
• Final Interview Stage - we move you to our final round, where you meet cross-functional partners and gain a better understanding of our business and values holistically:
• [30m] Values Interview with Jamie Lindsay, Sales Enablement and Connor O’Brien, Chief of Staff to the CEO
• [Time] Leadership Interview with Quinn Slack, CEO
• We check references and conduct your background check