Senior Manager of Growth Marketing, Alloy
$75-160k
3+ days a week in office
Digital supply chain management
Open for applications
Digital supply chain management
21-100 employees
Open for applications
$75-160k
3+ days a week in office
21-100 employees
Company mission
To help companies operate more responsive and efficient supply chains that intelligently adjust to consumer demand.
Role
Who you are
- We are looking for a driven, data-oriented marketer to design and execute growth campaigns across our paid and organic channels — with the goal of generating and increasing qualified pipeline
- You are a seasoned growth marketer and demand generation manager with deep expertise in managing both paid and organic growth across multiple channels at a B2B SaaS company
- You are a self-motivated learner, who stays up to date on the latest methods of how software companies grow
- As a key member of our go-to-market team, you get excited by exploring new channels for us to drive pipeline while also executing on the details to ensure success
- While a Creative at heart, you are naturally drawn to analytical work and are comfortable working toward ambitious goals and deadlines
- 4+ years of experience in B2B SaaS marketing at a growth-stage company. Strong expertise in SEO and paid / organic demand gen is a must
- 2+ years of experience managing marketing budgets and efficiency metrics with a proven track record of success in recommending when to scale investments up and down
- Exceptional analytical problem-solving skills, with the ability to understand technical details while staying focused on business objectives
- Proven track record of data driven decision making while managing budgets
- Ability to clearly communicate product enhancements to customers via verbal and written communication
- Strong cross-functional skills to work with colleagues in Operations, Client Solutions, Sales and Product to drive company growth goals
- Outstanding project management and organization
- Highly motivated, responsibility-seeking, hard-working professional
- Experience with ABM and working with tools like WordPress, Marketo, Ahrefs/SEMRush, Google Analytics and Salesforce will be a big plus
- A Take Ownership mindset to get things done and drive growth. No task is beneath you and you get excited by diving into hands-on execution
- Experience with or interest in analytics, data integration platforms, retail and/or supply chain is preferred
What the job involves
- This is a hands-on role, where you will manage SEO to increase traffic, paid ads on LinkedIn and Google to drive better results and efficiency of spend, our marketing automation systems and reporting on key marketing metrics
- This role will report into the VP of Marketing
- Accelerating revenue growth is your number one priority and you work cross-functionally to optimize programs that generate high-quality, marketing sourced opportunities
- You can effortlessly switch between putting together a comprehensive plan on how to hit pipeline targets, programming campaigns in Marketo, and bringing a POV to roadmap discussions based on what you are seeing in our search volume
- Define and execute a cross-channel demand generation strategy that generates qualified leads for SDRs, then partner with SDRs and Sales to nurture SQLs and SALs into qualified pipeline and revenue
- Own quarterly inbound lead + pipeline generation numbers in partnership with VP of Marketing while managing budget and efficiency targets
- Own organic traffic growth via SEO — including technical site optimization in WordPress, on-page optimization, keyword strategy and optimization, structured data, content planning, and backlink acquisition
- Create, optimize, and target our paid advertising on Google and LinkedIn to drive maximum engagement and attributable qualified leads
- Partner with our Sales and Client Solutions teams to execute an ABM strategy targeting key prospect accounts
- Design, build and manage Marketo nurture programs
- Review campaign performance/ROI and provide recommendations weekly on how to optimize results and prioritize resource allocation in support of business priorities and marketing goals
- Recommend website conversion-rate optimization strategies to improve site experience and the conversion of qualified traffic
- Be a driver across the organization to ensure content is distributed across relevant channels and tailored to drive engagement and conversion
- Manage, report on and own KPIs and demand generation goals (organic traffic, paid campaign success, SQLs, SALs, pipeline created)
- Support additional marketing initiatives such as conference preparation, podcast development, and other efforts in partnership with the VP of Marketing
- Role is a hybrid role based in Park City, UT; Vancouver, BC; Denver, CO or Washington, DC
Our take
Consumer demand is changing rapidly, particularly for e-commerce brands, and customer expectations are rising. The ability to swiftly identify and meet these demands is a competitive necessity. Alloy is a digital-native company helping brands monitor and analyse sales and inventory, to leverage sales insights and scrub out inefficiencies in their supply chain.
The cloud-based aspect of Alloy is likely to prove attractive to companies increasingly working with large-scale data buckets, a service that harnesses the power of data at a macro and micro level is both future-looking and profit-promising. To date, this has secured Alloy some impressive clients, including Facebook, Bosch and Ferrero.
The company is explicit about its engineer-oriented company structure, and this is likely to have contributed significantly to its swift innovation. Alloy now has a raft of products and successful investments under its belt, and if it can capitalize on the increased demand for detailed and real-time data it could stand to continue making real headway.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
May 2018
$12m
SERIES A
Mar 2016
$3.3m
SEED
Total funding: $15.3m
Company benefits
- Lexible leave, with a culture focused on output, not hours worked
- Equity compensation
- Competitive health insurance
- Parental leave
- Professional development budget
- Travel budget
- Social events
Company HQ
The East Cut, San Francisco, CA
Leadership
Joel Beal
(CEO & Co-Founder)Former vice-president at Addepar and Engagement manager at Applied Predictive Technologies with M.A in Economics from Stanford.
Salary benchmarks
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