Senior Marketing Manager, ZipRecruiter
$135-180k
Online employment marketplace
Open for applications
Online employment marketplace
1001+ employees
Open for applications
$135-180k
1001+ employees
Company mission
To help people find meaningful employment
Role
Who you are
- The ideal candidate is a high-energy team player that prides him or herself on attention to detail, curiosity, and analytical skills
- The ideal candidate is someone who communicates written and verbal updates clearly and succinctly, over provides updates, is comfortable wearing many hats and jumping in wherever needed, and is excited to join ZipRecruiter
- Bachelor’s or graduate degree from a top university, major in Business or Marketing preferred
- 5+ Years of experience with Paid Search / SEM (Google Ads and Microsoft Ads)
- 2+ Years of experience executing paid YouTube advertising
- Strong hands-on experience with most Google Ads products (Demand Gen, Discovery, UAC, Display, Performance Max, DSA, Experiments, Google Ads Editor, RSAs)
- Strong hands-on experience with various YouTube products and ad formats
- Proven data analysis and strong experience with Microsoft Excel (vlookups and pivot tables), Google Sheets and Google Docs
Desirable
- Prior experience with B2B or B2C lead gen
- Ability to identity improvements and restructure accounts to improve performance
- Knowledge of SQL
- Knowledge of Google Ads scripts
What the job involves
- ZipRecruiter is seeking a highly motivated Senior Marketing Manager to join its distinguished and large in-house marketing team
- This is an outstanding opportunity to lead Paid Search (SEM / PPC) and YouTube execution and strategy, as well as collaborate with other channels on various research, data analysis, and marketing initiatives
- You will own B2B and B2C paid search Lead gen programs as well as help execute paid YouTube marketing campaigns
- You will share results and execute on various digital marketing strategies
- Own the hands-on execution and strategy of some of our Paid Search and Paid YouTube channels
- Meet and collaborate with Google and Microsoft reps to improve our marketing
- Conduct analysis and audits to optimize Google Ads and Microsoft Ads spend
- Collaborate with SEO team to identify opportunities for SEO via SEM data and vice versa
- Contribute to marketing strategy, thought leadership, and financial planning
- Prepare ad hoc and recurring updates on spend and marketing performance
- Support other marketing team members with execution and analysis across other business
Our take
Founded in 2012, ZipRecruiter has grown from a tool to help small businesses distribute job postings affordably to an employment marketplace used by millions of people.
Users can search for jobs on the site or app, as well as sign up for job alerts. Job alerts are tailored to the information that job seekers provide, reducing the spam that other services can generate.
Lately, ZipRecruiter has been working to enhance the experience for job seekers and hirers on its platform. For example, it partnered with iCIMS to make its recruitment process faster and simpler. The company also acquired UK-based job comparison site Breakroom, with intentions to launch its service in the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Company HQ
Downtown, Santa Monica, CA
Articles
Leadership
Ian Siegel
(CEO)Previously CPO at MyLife.com, VP of Product and Technology at Pictage.com and VP of Web Development at Rent.com and Stamps.com.
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