Senior Marketing Manager, Zendesk
UK&I Commercial
Customer support across phone, chat, email and social media
Job no longer available
Customer support across phone, chat, email and social media
1001+ employees
Job no longer available
1001+ employees
Company mission
To help businesses deliver exceptional customer service
Role
Who you are
- Demonstrable marketing experience in a high-growth SaaS business
- Proven record of supporting Sales to meet or exceed pipeline and revenue targets
- Experience of cross-channel, integrated marketing programmes, with a primary focus on events, webinars and direct mail campaigns that convert to opportunities and bookings
- Examples of how you have predictably hit pipeline and bookings targets to drive growth
- Proficiency in setting-up and executing lead nurture programmes that increase the conversion rate of MQLs created by field marketing activities
- Experience owning end-to-end execution of marketing programmes and campaigns
- Self-starter with drive to succeed in a quickly changing business environment
- Planning/project management—highly organised; can juggle multiple projects in a dynamic, high-pressure environment
- Comfortable with ambiguity and proven ability to have impact and influence
- Detail-oriented, strategic thinker with strong analytical skills to synthesise raw data into actionable campaign optimisation strategies for new and existing initiatives
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving and executive presentation skills
- Quick learner with ability to thrive in a fast-moving environment
- Positive attitude, team-oriented, energetic, and optimistic
- Previous proven experience working closely with a Sales team
- Strong organisational skills with keen attention to detail
- Bachelor’s degree at a minimum
What the job involves
- The Senior Marketing Manager, UK&I is responsible for planning and executing multi-channel, multi-touch programmes that create net new sales pipeline, drive customer expansion, improve win rates and increase sales velocity for the commercial (mid-market) segment
- You will partner with Sales to determine the strategic priorities for the commercial business in UK&I, and you will create a set of marketing objectives and programmes to meet business growth priorities
- You will need to employ holistic strategies that span high-touch ABM programmes to always-on email nurture and digital campaigns, to direct mail initiatives, webinars and owned and industry events. To be successful in this role you must forge partnerships with multiple key stakeholders including Sales, Sales Ops, Marketing Ops, Customer Marketing, Engagement Marketing and Global Campaigns
- This position reports into the Marketing Director for Western Europe & Emerging Markets and is based out of Zendesk
- Develop and execute measurable demand creation and pipeline acceleration programmes that predictably drive quality MQLs/opportunities that convert to bookings
- Drive alignment with Sales on programmes that influence key pipeline opportunities
- Assess performance and create strategies to optimise conversion rates
- Ensure and optimise the end-to-end lead management processes in conjunction with Sales Ops, including lead capture, scoring, nurturing, recycle, and SLAs
- For the commercial segment, forecast, measure, analyse and report on the impact of all demand creation activities (both in-person and digital) on pipeline, bookings and sales cycle length
- Proactively engage with Sales to determine their needs and work with marketing resources to develop training and content to enable Sales to execute appropriate tactics
- Communicate and educate the Sales team regarding new and planned marketing activities
- Deep understand of demand funnel KPIs (volume, conversion, velocity, value)
- Ownership of database health (growth, quality, deliverability)
- Ability to report on cost per inquiry, cost per lead, cost per MQL etc
- Evaluate, select and manage outside vendors that contribute to demand creation and field marketing programmes
Salary benchmarks
Our take
Zendesk builds support, sales and customer engagement software. The company was founded in 2006 when its founders set out to create a user friendly, centralised and intuitive system for delivering customer service. The business has since grown considerably, and today Zendesk has over 3000 employees working across 20 global offices, supporting businesses including Uber, Tesco and the NHS.
The company offers a range of products, from customer support to an end-to-end sales suite, with a strong emphasis on customisability and plug-and-play solutions that offer an alternative to traditional CRMs, which can require weeks or even months to set up.
Whilst the global CRM market is crowded and dominated by heavyweights like Salesforce.com and Hubspot, Zendesk has proven that their chat-based approach is both popular and scalable. However, given rising pressure from investors over rejected takeover proposals, the company is looking to maintain its independence through making its own acquisitions, as well as seeking growth in the APAC region.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2012
$60m
SERIES D
Dec 2010
$19m
SERIES C
Total funding: $85.5m
Company benefits
- We know that great work comes from our people, not a place. That’s why we’ve adapted new ways to work together—even when we’re apart. And with our home-office stipend, we cover the costs to bring the office equipment to you
- Work should have perks. That’s why we offer plenty of PTO for full-time employees. And with generous retirement and stock options, at least 16 weeks of maternity/paternity leave, disability, and life insurance, we’ve got you covered for whatever else life throws your way
- Nurture your skills or take on a new challenge—we’re happy to reimburse full-time employees who attend professional conferences or take courses to develop skills within their careers. You learn. We pay. Nice
- Work from home opportunities
Company HQ
Mid-Market, San Francisco, CA
Leadership
Mikkel Svane
(CEO)Co-founded Zendesk in 2006 after working for companies to implement traditional systems for customer service.
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