Product Marketing Manager, Foursquare

Foursquare operates in a crowded market, but by continually innovating, it has successfully fended off competitors. However, with the likes of Google Maps and Facebook Places in the same industry, it will continuously need to set itself apart. Foursquare shows its appeal, though: major players, including Twitter, Uber, Apple Maps, and Airbnb, to name a few, use the platform.

The company has an ambitious goal of bringing "Foursquare Everywhere", with part of its strategy to grow by acquisitions. For example, it acquired Unfolded, a geospatial analytics firm, to help enhance its analysis of location data. Foursquare has also made a deal with social media giant TikTok to provide insights into users' in-store activity to monitor the effectiveness of ads on the video platform, and with Constellation Network to give insights into restaurant and retail business traffic trends.