Head of Marketing, WireMock
2-3 days a week in office
API mockup platform for developers
Job no longer available
API mockup platform for developers
1-20 employees
Job no longer available
2-3 days a week in office
1-20 employees
Company mission
WireMock is on a mission to build better tools for developers who work with API’s.
Role
Who you are
- At least 10 years of experience working as a Growth Marketer for a technical product
- Experience in a start-up environment and proven success in creating a marketing function from scratch
- Experience in running a successful PLG motion in scale
- Experience running A/B testing to optimize website performance and pricing plans
- A track record of achieving aggressive goals
- Highly efficient in marketing tools and systems with the ability to implement those
- Experience with marketing a technical product
- Experience running and managing various demand generation campaigns such as advertisements and conferences
What the job involves
- We are looking for a hands-on, head of marketing who can take on the critical task of helping drive huge growth in demand generation, and to be a foundational member of the go-to-market team
- You’ll have a critical role in structuring our entire go-to-market strategy and execution, and helping scale the WireMock API developer productivity message for every engineering team
- You’ll be able to operate at the strategic level, but also should be very comfortable getting into the details, rolling up your sleeves and making things happen
- As we scale, you’ll hire and manage the marketing team
- You will deeply understand our customer base and leverage your expertise in the Dev Tools/ API space to effectively market to the Developers who can deeply benefit from using our product
- You will optimize our PLG funnel including increasing the number of registrants to our free edition, optimizing pricing plans and messaging
- You are able to work at a strategic high level but also be comfortable operating as an IC and getting into the details
- You are an expert in using industry standard tools to generate and optimize results
- Produce Marketing campaigns to generate PQLs, free registrants and bring in meetings with prospective customers
- Set the content strategy and execute to deliver on going content that will contribute to WireMock SEO and brand awareness
- To be successful in this role you must be able to significantly grow the number of website visits, OSS website to WireMock Cloud conversion, new leads, meeting, number of free registrants, free to paid conversion, etc
Our take
The demand for API developers is ever-increasing, with many companies requiring updates and bug fixes at faster speeds. WireMock helps developers and software engineers run Mock APIs at all stages of a software’s lifecycle. This ensures that there are no bugs, or hiccups once the software is launched to its clients or to the public, whilst its purpose-built cloud provides safe and secure storage for all users of its platform and flexibility to keep updating its tools.
WireMock has allowed its developer tools to be open-sourced and is used by 2 million developers at thousands of companies. With regular updates, the company continues to evolve its tech globally.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2023
$6.5m
SEED
Total funding: $6.5m
Company benefits
- 401k
- Health Insurance
- Equity
- Flexible Vacation
Company HQ
Downtown Menlo Park, Menlo Park, CA
Leadership
Tom Akehurst
(CTO & Co-Founder)Currently Owner at Take One Tech. Previously CTO and Co-Founder at UP9 Inc, Founder at MockLab and Consultant at Energised Work.
Uri Maoz
(CEO & Co-Founder)Previously CRO at Upsolver, VP of US Business at Anodot Ltd, Mentor at Launchpad Accelerator for Google and IT Business Analytics at HP Software.
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