Senior Manager of Performance Marketing, Sezzle
$120-140k
OTE
Buy now, pay later solution platform
Be an early applicant
Buy now, pay later solution platform
201-500 employees
Be an early applicant
$120-140k
OTE
201-500 employees
Company mission
Sezzle's mission is to financially empower the next generation.
Role
Who you are
- This highly visible role combines analytical rigor with creative testing excellence and requires someone who can both architect strategy and execute with precision
- 5+ years hands-on experience in performance marketing managing seven-figure budgets across paid social, affiliates, and programmatic channels
- Deep understanding of performance KPIs: ARPU, CAC, CPA, ROAS, LTV, retention funnels, incrementality, blended CAC, etc
- Strong SEO knowledge and the ability to manage SEO as a performance lever
- Strong communicator with experience influencing senior leadership and driving cross-functional alignment
- High bias for action, entrepreneurial spirit, thrives in ambiguity and loves building over maintaining
- Proven success scaling app downloads/engagement and e-commerce/retail performance campaigns
- Advanced experience in Meta Ads Manager, Google Ads, Google Analytics, and mobile measurement platforms (AppsFlyer or equivalent)
- You have relentlessly high standards - many people may think your standards are unreasonably high. You are continually raising the bar and driving those around you to deliver great results. You make sure that defects do not get sent down the line and that problems are fixed so they stay fixed
- You’re not bound by convention - your success—and much of the fun—lies in developing new ways to do things
- You need action - speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking
- You earn trust - you listen attentively, speak candidly, and treat others respectfully
- You have backbone; disagree, then commit - you can respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting. You have conviction and are tenacious. You do not compromise for the sake of social cohesion. Once a decision is determined, you commit wholly
- You deliver results - you focus on the key inputs and deliver them with the right quality and in a timely fashion. Despite setbacks, you rise to the occasion and never settle
What the job involves
- We are seeking a talented and motivated Senior Manager, Performance Marketing who is best in class with a high IQ plus a high EQ. This role presents an exciting opportunity to thrive in a dynamic, fast-paced environment within a rapidly growing team, with abundant prospects for career advancement
- Also a Senior Manager, Performance Marketing who thrives in a high-growth, data-rich environment and wants ownership over a multi-million-dollar paid media portfolio. If you want to shape the future of fintech growth marketing and build something meaningful at speed, this is the role
- The Senior Manager, Performance Marketing will own Sezzle’s paid media strategy and execution across the full funnel, leading seven-figure budgets and driving measurable growth across several metrics including revenue, subscription, app usage and engagement
- You’ll reside within the Marketing team collaborating closely with the Product, Creative, Data, and Leadership teams to scale our performance marketing, uncover new growth levers, and meaningfully influence the company’s trajectory
- Build and lead Sezzle’s cross-channel performance marketing strategy across paid search, paid social, programmatic, affiliates, and CTV
- Set KPI frameworks for the full funnel (video completions, app downloads, subscriptions, purchase conversions, retention, ARPU)
- Own forecasting, pacing, and delivering on KPIs with a mindset toward efficiency
- Identify new performance channels and emerging platforms, and build test-and-learn frameworks
- Manage seven-figure+ budgets to drive optimal CAC, ROAS, and ARPU
- Lead Programmatic, Affiliate, SEO, and external agency teams to deliver strong ROI
- Build media roadmaps and campaign architectures based on market intelligence, competitive insights, and consumer behavior
- Oversee creative testing frameworks analyzing performance of creatives, offers, and audiences; provide data-backed recommendations to the Creative team
- Partner with Product, Revenue, and Leadership to align on business goals and prioritize marketing investments
- Report performance trends, insights, and opportunities to colleagues on a regular cadence with weekly check-ins
- Provide funnel/flywheel insights to help optimize conversion across paid, owned, and earned channels
- Own post-campaign analysis, channel attribution, and incrementality testing
- Bring deep analytical rigor to the budgeting process, projections and recommendations for re-forecasting
- Use analytics tools to translate complex bidding, attribution, and performance dynamics into clear storytelling for both technical and non-technical audiences
Our take
More and more people are looking to "Buy Now Pay Later" (BNPL) solutions to increase their purchasing power. Sezzle is one of a raft of companies offering interest-free payments solutions.
Sezzle was launched with the intention of giving ordinary people more financial agency. The platform offers consumers rapid approval decisions, and loans do not affect their credit score. What's more, users can opt-in to an innovative credit building service. Sezzle has further consolidated its market position by partnering with other companies, including customer service platform Klaviyo.
The prevalence of BNPL solutions has increased hugely in recent years, and Sezzle's main challenge will be competing with rival providers, including Klarna and PayPal. Post IPO, Sezzle experienced a market contraction in 2025 after questions were raised over its business model's sustainability, so it'll be interesting to see how the company responds and continues its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2019
$5.7m
EARLY VC
Nov 2018
$100m
LATE VC
Total funding: $116.7m
Company benefits
- RSUs
- Generous paid time off, sick time and volunteer hours
- Life, STD/LTD, medical, dental and vision insurance
- Highly discounted LifeTime gym membership
- Work From Home stipend
- 401k with impressive employer match
- Remote first work
Company HQ
Downtown West, Minneapolis, MN
Leadership
Charlie Youakim
(CEO)Previously founded Passport, acting as its co-CEO.
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