Product Marketing Manager, Torch
$120-150k
Professional development platform
Job no longer available
Professional development platform
201-500 employees
Job no longer available
$120-150k
201-500 employees
Company mission
To unlock the potential of people, teams, and organizations.
Role
Who you are
- BA/BS degree or equivalent working experience
- 2 years+ experience in product marketing or related field
- Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions
- Ability to size and prioritize market opportunities and build business cases
- Ability to collect and use customer insights to inform product development strategies and drive business decisions
- Strategy experience determining product-market fit and delivering products to market
- Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
- Project management experience with excellent communication skills, both written and verbal
- Open, authentic collaborator working across cross-functional teams to achieve business results
What the job involves
- Work with a cross-functional team of product managers, data scientists, marketers, and salespeople to build and launch products globally - from initial market validation, to positioning & messaging, go-to-market strategy and launch execution
- Drive deep understanding of customers and users and how they engage with our products. Build data-driven, actionable insights that inform product strategy
- Create validation and segmentation strategies to help prioritize our product roadmap and innovate on our go-to-market approach
- Develop product naming, positioning, messaging and customer-facing collateral such as sales decks, product briefs and videos
- Manage beta programs for new product launches to assess customer adoption criteria and influence feature prioritization for launch
- Develop competitive benchmarking and content to position against other platforms
- Partner closely with our sales enablement team to develop sales collateral and training assets (including sales decks, competitive battlecards, product launch documentation)
- Collaborate with marketing communications and demand gen teams to bring product narratives to life through the right mix of content and channels to drive awareness, consideration and purchase
Our take
Torch is an integrated platform for professional learning and development, empowering business leaders to understand and measure employee skills. The system provides an active community, which delivers top-tier coaching, backed up by algorithmic technology.
The flexible platform makes it possible for personalised paths to be embedded in the employee learning journey. This can then be tracked via a centralised dashboard, which provides an array of tools that help both companies and workers to better understand and manage their learning and development goals.
In 2020, Torch merged with Everwise, a marketplace with thousands of mentors across different job levels and roles, allowing the business to be built into a full-stack career coach for every level of employee. With substantial funding at its back, and increasing interest in coaching as a way to retain employees, Torch's unique position in the market makes it well-set for future success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$40m
SERIES C
Mar 2021
$25m
SERIES B
Total funding: $84.1m
Company benefits
- Health Insurance (medical, dental, and vision)
- Unlimited PTO
- 401k Retirement Plan
- Life & Disability Insurance
- Paid Parental Leave
- Torch Coaching
- UP Days
- Remote Workstation Stipend
Company HQ
Financial District, San Francisco, CA
Leadership
Cameron Yarbrough
(Co-Founder & Executive Chair)Previously Co-founder and Chairman at Well Clinic for 9 years, and Interpersonal Dynamics Facilitator at Stanford Graduate School of Business for 5 years.
Dr. Keegan Walden
(Co-Founder & Board Member)Former COO of the company. Previously Director of Research at Insight Behavioral Health Centers and at the Eating Recovery Center. Was an Adjunct Assistant Professor at the University at Buffalo.
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