Lifecycle & CRM Marketing Manager, Revizto
Bi-Annual Company Wide Trips
Integrated collaboration platform for AEC
Be an early applicant
Integrated collaboration platform for AEC
101-200 employees
Be an early applicant
Bi-Annual Company Wide Trips
101-200 employees
Company mission
To revolutionize teamwork by empowering teams to build better together.
Role
Who you are
- At least 5 years of experience in in B2B lifecycle marketing, with a focus on both prospect nurturing and customer retention/expansion
- Proven experience in managing and leading a small team, providing mentorship and guidance
- Hands-on expertise with HubSpot, Salesforce, and Pardot, including CRM management, marketing automation workflows, segmentation, and reporting
- Strong experience with multi-lingual campaigns and localization for global audiences
- Ability to design and implement customer retention and product expansion strategies that align with business goals
- Collaborative mindset with experience working across Sales, Customer Success, Design, Content, Regional Marketing, and RevOps teams
- Strong data-driven approach, with a focus on campaign performance optimization and reporting
- Excellent project management skills and the ability to balance multiple initiatives simultaneously
- Nice-to-have skills include familiarity with the AEC industry and its buyer personas; Proficiency in HTML/CSS for email customization
- Knowledge of customer journey mapping and lifecycle marketing strategies is a big plus
What the job involves
- Revizto is seeking an experienced Lifecycle & CRM Marketing Manager to drive customer acquisition, retention, and product expansion efforts across multiple regions
- This role will require you to nurture prospects into customers and implement customer retention strategies, while also managing a small team of marketing professionals
- You’ll be working cross-functionally with RevOps, Design, Content, Regional Marketing, and Customer Success teams to ensure campaign success and alignment with overall business goals
- Prospect Nurturing Campaigns: Develop and execute multi-stage lead nurturing campaigns using HubSpot, Salesforce, and Pardot to convert prospects into qualified leads and eventually customers
- Cross-Functional Alignment: Work with Sales teams to ensure smooth lead handoffs, optimize messaging for lead conversion, and track success metrics
- Segmented Email Campaigns: Create targeted, region-specific email campaigns that cater to the needs of prospects at different stages of the buyer journey
- Customer Retention Strategies: Partner with Customer Success teams to design and implement campaigns that increase customer loyalty and lifetime value
- Product Adoption: Lead efforts to drive feature adoption and customer engagement with the platform, ensuring customers are utilizing Revizto to its full potential
- Upsell & Cross-sell Programs: Develop campaigns that identify opportunities for upselling and cross-selling, working with the Customer Success and Sales teams to promote additional product offerings
- Post-Sale Engagement: Manage campaigns designed to nurture customers beyond the initial sale, encouraging continued product usage, renewals, and upgrades
- Global Marketing Strategy: Develop and manage lifecycle marketing strategies for different regions, ensuring the correct messaging and tactics are used across global markets
- Multi-Channel Campaigns: Oversee the development of multi-lingual and localized campaigns that cater to various regions, adapting content and strategies to cultural nuances
- Cross-Regional Collaboration: Work closely with Regional Marketing teams to tailor campaigns to local markets while ensuring global alignment with Revizto’s branding and messaging
- Regionalized CRM Database Management: Oversee the maintenance and segmentation of Revizto’s CRM database, ensuring that customer and prospect data is clean, compliant, and segmented to maximize marketing effectiveness
- Collaboration with RevOps: Partner with RevOps to ensure data hygiene, reporting accuracy, and proper integration between CRM systems and marketing automation platforms
- Customer Data Utilization: Leverage CRM data to segment audiences, personalize campaigns, and optimize lead nurturing and customer retention efforts
- Automation Workflows: Set up, manage, and optimize marketing automation workflows to streamline lead nurturing and customer engagement
- Campaign Performance Tracking: Track and report on the effectiveness of campaigns using HubSpot, Salesforce, and Pardot. Use data to measure conversion rates, engagement, and overall campaign impact
- Continuous Optimization: Conduct A/B tests on email campaigns, workflows, and landing pages to improve performance and ensure that marketing initiatives are consistently driving results
- Customer Journey Mapping: Develop and maintain a comprehensive map of the customer lifecycle, identifying key touchpoints for engagement and optimization
- Lifecycle Strategy Optimization: Continuously improve the customer lifecycle experience by mapping out and refining touchpoints, messaging, and engagement strategies
- Lead & Manage a Small Team: Provide leadership, mentorship, and guidance to a small team of marketing professionals. Help define team roles, set clear objectives, and ensure that the team works effectively to meet goals
- Foster Collaboration & Efficiency: Promote a collaborative environment within the team and with other departments, ensuring smooth communication and alignment across projects
Our take
Building and engineering projects are undertaken by personnel from a variety of skill sets, and with an integrated platform that coordinates them, time can be recovered and money can be well spent. Revizto’s integrated collaboration platform was designed for the construction, architecture and engineering industries, and helps teams to connect from across separate sectors of a company.
Founded in 2012, Revizto’s platforms utilize gaming technology and cloud solutions to provide all teams across a project with 3D and 2D workflows, ensuring swift and clear communication and a unified environment. The company is certainly not the only workflow product on the market. Still, its focus on the Architecture, Engineering, Construction and Operation (AECO) sectors carves out a niche that has helped it become one of the fastest-growing collaboration platforms.
Minority investment from Summit Partners was announced in 2024 and came at a time when Revizto was experiencing strong forward momentum. Its latest release is a phone app leveraging augmented reality and QR code functions and an award for being one of Switzerland’s Best Managed Companies further underlines its accelerated growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Chinatown, San Francisco, CA
Leadership
Arman Gukasyan
(CEO)Previously CEO at Informap Group of Company and Marketing Consultant at Franck Muller USA.
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