Director of Programmatic Ad Partnerships & Business Development, Rockbot
$125-150k
+ Variable & Equity
Media streaming for businesses
Job no longer available
Media streaming for businesses
21-100 employees
Job no longer available
$125-150k
+ Variable & Equity
21-100 employees
Company mission
To simply and reliably stream the right media to make a guest's experience great.
Role
Who you are
- A bachelor's degree in Marketing, Business, Communications, or a related field
- A minimum of 7-10 years of experience in digital advertising, with a strong focus on programmatic ad buying
- Proven experience in the TV Product advertising field, with a solid understanding of both CTV and DOOH partnerships
- Proven track record of selling to brands and agencies, developing relationships, and negotiating high-profile deals
- Comprehensive understanding of digital media, ad tech, and programmatic ad buying
- Knowledgeable about the current trends and best practices in programmatic advertising
- Exceptional understanding of audience measurement and data requirements/opportunities and how to leverage these insights to enhance ad sales strategies
- Excellent negotiation skills, with the ability to secure lucrative deals with clients
What the job involves
- As the Director, Programmatic Advertising at Rockbot, you will focus on driving revenue by leading Programmatic Ad Sales. In this role, you will oversee the planning, management, and optimization of programmatic campaigns and execute go to market strategies for agency and brand partners
- By utilizing your established connections and constant and strategic engagement, you will cultivate a robust pipeline of leading brands and agencies and identify opportunities to engage additional channel leads to diversify our revenue streams
- Lead the development of appropriate Programmatic (CTV and DOOH) partnerships designed to meet clients’ brand and marketing objectives while also identifying opportunities to pull in additional channel leads
- Drive significant revenue growth by creating and executing go to market strategies for agency and brand partners (monthly, quarterly and annual sales quotas)
- Work closely with the Ad Operations team to ensure the accurate and timely execution of programmatic campaigns, optimized technology integrations, data collection and processing compliance, and month-end revenue reporting
- Initiate partnerships, build relationships, and evaluate leading programmatic partners in CTV and DOOH
- Provide critical insights on audience measurement and data requirements/opportunities, leveraging these insights to enhance our ad sales strategies
Our take
Background music is almost designed not to be noticed, but it's often the difference between a beautiful ambience and a bad experience. While businesses of all types have long appreciated this, getting it right isn't easy, and music and announcements can easily become repetitive or discordant, leading to a poor brand experience. Rockbot exists to make getting the mood right easy with a tech-first music and content jukebox for businesses of all sizes.
Found in 2009, Rockbot started out in small bars and restaurants as a way for companies to monetize their sound systems, but has siunce expanded into a solution for all businesses who want to manage their brand image. With a library of 16 million songs, a system for delivering branded messaging within the music and a centralized digital signage and TV content system all controlled from a single dash, it replaces a plethora of other services such as Pandora Business and set-top box broadcasters with a cheaper and simpler alternative.
Rockbot has grown a large client base of enterprise companies such as McDonalds, Neiman Marcus and Panera Bread, and is continuing to further develop its product range. It is primarily taking aim at pay TV operators, taking advantage of the proliferation of cheap widescreen displays to disrupt their pay-per-screen charging model and capture a good chunk of their market share.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2015
$2.7m
SERIES A
Aug 2014
$1.2m
SEED
Total funding: $5.1m
Company benefits
- Equity
- Great healthcare (100% paid for employees/30% for dependents)
- Enerous paid family leave
- 401k plan
- Unlimited vacation
- National flexible office space membership
Company HQ
Downtown, Oakland, CA
Leadership
Garrett Dodge
(CEO)Was previously Co-Founder & CEO of Appetyte. Was also Director of Marketing for Utopy and Marketing Manager at Rearden Commerce.
Ketu Patel
(CTO)Was also Co-Founder & CTO of Fido Factor. Before that was a Software Engineeer for CNET Networks, Visual Concepts and Rotten Tomatoes.
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