Digital Media Specialist, WHOOP
More information about location
Wearable health and fitness devices
Posted today
Wearable health and fitness devices
501-1000 employees
Posted today
More information about location
501-1000 employees
Company mission
To unlock human performance by helping people find their inner potential.
Role
Who you are
- A degree in Marketing or similar qualification
- 1-3 years’ minimum experience in a fast-paced consumer company or media agency setting
- Knowledge of how to buy primarily on YouTube and Performance Max within the Google suite. Experience with Search, Shopping & SEO are a bonus
- Proven track record of success and delivering through the funnel of paid media strategies
- Excellent communication skills and can communicate recommendations effectively to stakeholders at all levels
- Familiarity with ad tech solutions - specifically DCM
- Pixel creation and management with the ability to troubleshoot all issues that arise
- Critical thinker with proactive problem-solving skills
- You are proficient in Google PowerPoint (i.e. deck building) and Google Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights
- Deep understanding of Google Analytics - specifically Gen 4
What the job involves
- As Digital Media Specialist you will directly support the paid media team in fulfilling media buying, analysis, optimization, reporting, and management of tactical media plans for WHOOP. You will proactively provide recommendations and ensure campaigns are meeting / exceeding goals. You’ll help shape creative and copy used in our advertising to ensure we’re speaking to our target audience, while being continuously eager to test new ads to optimize and improve campaign performance
- WHOOP runs media across all areas of the marketing funnel, so it is important to have a strong interest in brand & performance media advertising
- Collaborate with with a variety of key stakeholders across Performance Media, LCM, Brand and Accessories & Apparel departments to develop, implement, manage, and monitor paid campaigns across all stages of the marketing funnel
- Work with the wider Marketing team, Country Managers and Brand team to ensure paid strategy aligns with core audiences and that ad copy best speaks to those audiences
- Coordinate with the Creative team and copywriters to continuously build and test new ads
- Confidently provide campaign optimization tactics to help achieve target growth goals
- Work with the Analytics team to set-up reports to allow for insights into daily optimization that can be made to ensure optimal performance across paid tactics
- Work with platform reps to stay on top of the latest features and functionality to keep account as a leader in the latest offerings
- Ad analysis and new ad creation, with regular A/B testing, brand lift testing, conversion lift testing
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- TAKE TIME OFF: Our PTO plan encourages members to take time off in order to come back refreshed.
- LIVE A HEALTHY LIFESTYLE: Our benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
- FEEL INVESTED: 401k and stock options to share in the future of WHOOP.
- EAT WELL: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
- KNOW THE PRODUCT: We offer you a WHOOP strap and membership at no cost.
- BE ACTIVE: Take advantage of our office gym and on-site showers, as well as a $500yearly wellness perk for fitness classes and memberships.
- BE PRESENT: Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- LOVE WHERE YOU WORK: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
- WORK HARD, PLAY HARDER: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(CEO)Studied at Harvard. Worked as a Summer Analyst at Allen & Company and at Lindsay Goldberg. Founded Whoop in their final year.
Salary benchmarks
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