Senior Product Marketing Manager, Housecall Pro
$123-145k
This role is also eligible to participate in Housecall Pro’s equity plan
Home services business management software
Job no longer available
Home services business management software
1001+ employees
Job no longer available
$123-145k
This role is also eligible to participate in Housecall Pro’s equity plan
1001+ employees
Company mission
To help home service professionals succeed.
Role
Who you are
- You bring analytics, user insights, and experimentation together to develop and optimize the customer marketing strategy to drive revenue
- You are comfortable working cross-functionally (e.g. , marketing, product, data analytics, customer success, fintech, sales, and operations) to perform customer research, develop strategy, collect requirements, and manage asset production
- You obsess over finding a solution for our service professionals (our Pros) and build delightful, on-brand experiences
- You feel at home when using data to make decisions, whether through analytics, user research, customer feedback, or sales team feedback
- You pride yourself on being an owner and getting projects from ideation to go-live quickly
- You can build product positioning frameworks, messaging hierarchies and can tailor messaging for target audiences
- 5+ years of experience in Product marketing
- Experience bringing B2B SaaS platform, solutions and services to market while driving production adoption and customer growth
- Experience and understanding of Product Led Growth go-to-market strategies, approaches and levers
- Experience planning and executing integrated go-to-market campaigns and/or programs across multiple marketing channels
- Proven track record of collaborating cross-functionally to achieve shared acquisition, product, and solution KPIs
- Passion for product marketing as a craft
- Experience with small business owners; home service business trades preferred
- What will help you succeed in this role:
- Empathy for the customer
- Creative problem-solver, motivated to test and learn
- Excellent communication skills
- Prompt attention to detail
- Strong copywriting skills with an ability to translate complex material into easy to understand content
What the job involves
- As a Sr. Product Marketing Manager, you help to impact customer acquisition and customer lifetime value through Housecall Pro’s products by building and executing targeted growth plans. You have an analytical, growth-focused mindset
- Impact velocity of customer acquisition and product adoption by bringing new solutions to market
- Be accountable to product performance: develop solution adoption and product growth plans using customer, opportunity, revenue analysisPartner with product, marketing and other cross functional teams to convert casual/free users to paid users/power users
- Develop customer focused product messaging and positioning to be used across multiple marketing channels (e.g. email, in-product, social media, video, content, website)
- Support and implement go-to-market strategies for new offerings and features
- Conduct and/or support customer research, A/B testing, launch planning and execution
- Create an experimentation engine; conduct messaging, packaging, channel, and cohort experiments
- Analyze performance, business data, and customer feedback to generate insights about adoption and usage rates
- Collaborate with the larger marketing, and creative teams to develop marketing assets
- Recommend improvements to our strategy and team processes
- Understand and apply rigorous testing to inbound and outbound marketing channels, ensuring the best fit and outcomes
Our take
Housecall Pro is a leading software platform built for home service professionals, including hVAC, plumbing, and electrical contractors. It operates in a market where managing jobs, schedules, customer communications, and billing can be complex and time-consuming.So, by providing tools to simplify these tasks, Housecall Pro helps service businesses run their operations more smoothly.
Trusted by over 200,000 professionals, Housecall Pro offers a suite of tools for scheduling, dispatching, invoicing, and customer communication, all powered by AI-driven automations. And its platform is designed to make day-to-day operations easier so pros can save on time and focus on delivering quality work.
The company recently launched initiatives that further cement its role as an innovator in the industry too. Its partnership with Bluon brings AI-powered HBAC support and an extensive technical database directly into the workflow, helping technicians complete jobs faster and with more accuracy. Meanwhile, the Electrical Toolkit app provides electricians with professional-grade calculators and tools for precise, NEC-compliance work. With these advancements, Housecall Pro isn't just supporting current operations, it's shaping the future of homer service software.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
- Competitive pay and equity opportunities: Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
Company HQ
River North Art District, Denver, CO
Leadership
Michael Beaudoin
(CEO)Early-stage startup Investor and Mentor. Served as a Board Member from 2015, then becoming CEO in 2020. Has been on the founding team at a number of other startups including a 13 year spell in charge of HomeAdvisor.
Ian Heidt
(Co-Founder & Chief AI Officer)Previously CEO from the company's 2013 launch until Michael Beaudoin stepped into the role in 2020. Previously spent seven years as a Director at multinational corporation Qualcomm.
Adam Perry-Pelletier
(Co-Founder & Chief Engineering Officer)Spent six years prior to Housecall Pro at Qualcomm as Director of Engineering. Former Software Engineer at Moebius Solutions and Tachyon Networks.
Roland Ligtenberg
(Co-Founder & SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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