Director of Product Marketing, Bucketlist
CA$120-140k
OTE
Employee recognition and rewards platform
Job no longer available
Employee recognition and rewards platform
21-100 employees
Job no longer available
CA$120-140k
OTE
21-100 employees
Company mission
To build the best cultures in the world.
Role
Who you are
- Experienced with 7-12 years in product marketing, preferably in a high-tech environment
- Proven leadership experience with the ability to influence and drive cross-functional teams
- Strategic thinker with strong analytical skills to drive data-informed decisions
- Certifications from Product Marketing institutions (preferred: Product Marketing Alliance)
- A self-starter and a cross-functional collaborator with a successful record of implementation and aligning tactical plans with strategy
- High motivation and thrive in a fast-paced, inclusive, and collaborative team environment
- Agile in your approaches and you do what it takes to move fast in an ever-changing market and hit the numbers while staying within budget
- Open-minded about non-traditional approaches to marketing. You’re confident without being set in your ways. You’re well-informed and passionate about emerging trends in marketing and online business and culture
- Egoless, you focus on and do a great job of any given task without complaint
- Innovative, you think of interesting and alternative ways to get at a target market or improve processes
- Empathetic, kind, committed and a great colleague to work with
- You are a modern PMM. Data-driven and growth-minded in nature
- You understand the art and science of product marketing and specialize in clearly articulating our position and product’s value in a way that resonates with the market and the customer
- Thinking in JTBD terminology is your natural state
- You’re a contributor or student of the PMA and you’ve implemented April Dunford’s positioning and taken it to market for companies
- You represent the voice of the customer -- and you relentlessly drive product engagement and customer advocacy
What the job involves
- As Director of Product Marketing, you will have the opportunity to shape the product marketing function in a startup-style environment and work in a culture that loves creativity, experimentation, and innovation
- Positioning and Differentiation: Develop positioning strategies to highlight our unique selling propositions, differentiate our products, and build compelling narratives for products, customer segments, and the market
- Product Launches: Systemize and execute against the go-to-market strategy for product launches across direct and partner channels
- GTM Materials: Develop comprehensive sales and marketing materials, including sales decks, buyer personas, sales training assets, and partner/HR ecosystem sales assets
- Competitive Intelligence: Develop and maintain a competitive intelligence program: Gather and analyze competitor insights, creating battlecards and training materials to equip sales and marketing teams with up-to-date competitive information
- Pricing and Monetization: Develop and execute pricing strategies based on market trends and customer feedback, continuously optimizing monetization tactics to maximize revenue and enhance product value perception
- In-product User Referrals and Virality: Develop and implement referral and virality programs: Design and execute strategies to encourage user referrals and leverage viral marketing tactics to increase customer acquisition and enhance brand awareness
- Customer Segmentation Analysis: Uncover customer needs and develop customer segments across our products to inform decisions and improve LTV
- Customer Insight and Research: Conduct customer research: Gather quantitative and qualitative data through surveys, focus groups, and user feedback to inform product and marketing strategies, ensuring a deep understanding of customer needs, preferences, and behaviors
- Market Intelligence: Analyze market opportunities and trends: conduct thorough market analysis to identify opportunities, assess market size and growth potential, and understand industry trends to guide strategic decision-making and product positioning
Our take
Employee rewards & recognition benefit platform Bucketlist enables companies to motivate their employees with customized rewards and experiences they actually want.
The company’s platform offers software solutions aimed at incentives, retention, and productivity, with its clients averaging a 31% reduction in voluntary turnover rates, a 25% increase in productivity, and a 2.5x increase in revenue. Bucklist counts Applebee’s, FirstBank, Storeable, and other major companies among its clients.
The high-growth company has grown over 800% in the last two years and is focused on driving future results by ramping up its sales teams, accelerating expansion, and furthering development. By providing a customizable solution that reimagines the employee reward & recognition space, Bucketlist is set to see continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2023
$2.3m
EARLY VC
Total funding: $2.3m
Company benefits
- Work from Anywhere (in Canada)
- Health/Dental/Vision Care
Company HQ
Grandview-Woodland, Vancouver, BC
Leadership
Jason Lindstrom
(Co-founder & CEO)Co-Founded Advisorwebsites.com. Current Member of the Entrepreneurs' Organization Vancouver. Former Managing Partner at Tidal Interactive Inc.
Bart Wisniowski
(Co-Founder)Co-Founded Advisorwebsites.com. Current Member of the Entrepreneurs' Organization Vancouver. Former Communications Chair at Advocis Vancouver.
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