Digital & Growth Analytics Manager, Ruggable

• This is a high-impact role designed for a "builder" who thrives on independence but values global alignment
• Experience: 5+ years of professional experience in Growth, Retention, or Digital analytics within a high-growth DTC environment
• Technical Agility: Advanced SQL skills and direct experience with Sigma and/or Looker
• Independent Driver: Proven ability to work autonomously, build from the ground up, and manage complex projects with minimal oversight
• Presentation & Communication: Exceptional ability to distill complex, multi-variate analyses into simple, digestible, and actionable "so-what" narratives for commercial leaders and other non-technical stakeholders
• Collaborative & Curious: A highly collaborative teammate who is naturally curious about the "why" behind the data and proactively seeks to understand customer behavior
• Metric Mastery: Intimately versed in core site metrics and the specific levers that move the needle: RPV, CVR, AUV, AOV, Traffic, Orders, Cash Sales, and Gross Margin
• Platform Mastery: Deep, hands-on experience in GA4, Heap, and Shopify, as well as marketing platforms like Klaviyo, Meta Ads Manager, and Google Ads
• Growth Marketing Fluency: Expert-level understanding of the relationship between LTV, ROAS, MER, CPA, and the standard e-commerce funnel

Desirable

• Ruggable is seeking a highly analytical, commercially-minded, and autonomous Digital & Growth Analytics Manager to serve as the analytical engine for Ruggable’s European business
• Reporting directly to the GM of Europe, you will be the primary authority on performance for our international storefronts, with a predominant focus on the UK and Germany (DE), and a secondary focus on France (FR) and the rest of Europe
• You will be deep in the data, constructing the reporting frameworks that power our European growth while effectively managing up to regional leadership
• Crucially, you will also be a member of our Global Analytics team, ensuring that every tool, dashboard, and model you build is shared and reviewed to maintain a unified global framework
• You are not just a reporter; you are a strategic partner providing the data-backed conviction required to optimize marketing spend and site merchandising for the unique European consumer
• Investment Agility: Support real-time decisions around marketing spend, identifying when to shift investment up or down across European markets based on intraday performance, MER, and ROAS targets
• Localized Forecasting: Support daily/weekly revenue forecasting for European storefronts, leveraging cohort-based analysis to project outcomes based on regional nuances and historical performance
• Tracking & Attribution Governance: Lead UTM parameter management for the EU, enforcing a global standardized taxonomy across all channels to ensure flawless attribution and prevent data fragmentation across international domains
• Site Funnel Analysis: Monitor and diagnose variances in the conversion funnel across Mobile vs. Desktop for EU storefronts, identifying UX opportunities or technical friction unique to regional users
• Performance Accountability: Track real-time performance against forecasts for the UK and DE, providing proactive "flash reports" on AOV, conversion, and RPV to commercial teams
• Commercial Metrics: Own the reporting for Discount vs. Non-Discount sales and Promo vs. Non-Promo lift, specifically monitoring how promotional elasticity differs between the US and European markets
• Site Real Estate: Analyze the performance of PLPs and PDPs to ensure optimal product discovery and flow, tailoring insights to local inventory and seasonal trends in Europe
• LTV Modeling: Own lifetime value and revenue modeling for EU customers, evaluating performance by acquisition channel and repeat purchase behavior over time
• Subscriber Value: Monitor and report on revenue per subscriber for European Email and SMS programs, surfacing trends that inform regional list growth strategies
• Channel Preference: Analyze customer engagement across Email and SMS specifically for the UK and DE markets to determine optimal send strategies and lifecycle execution
• Creative Performance: Produce asset-level reporting for localized marketing materials, pairing engagement and revenue metrics for executive-ready business readouts
• BI Stewardship (Sigma): Support the functional transition and buildout of automated European dashboards in Sigma, aggregating data from all EU storefronts into a unified "source of truth"
• Data Validation: Partner with the US-based Data Engineering and Analytics team to optimize marketing data tables, ensuring that international data sets are clean, validated, and aligned with global reporting logic
• Performance Storytelling: Own the end-to-end delivery of weekly and monthly business reviews for the European region, providing context-rich narratives that diagnose the impact of regional promotions and spend pivots
• Advanced Ad-Hoc Synthesis: Rapidly respond to high-stakes requests from leadership by "stitching" together data from disparate sources—Shopify, Heap, Optimizely, Ninetailed, and Constructor—to provide decision-ready insights