Senior Field Marketing Manager, CrowdRiff

• Ideas and collaboration: Brings ideas rather than waiting for a brief, and builds well on other people's
• Taste and experience design: Has a real point of view on materials, print, and space — and would rather fund one thing people talk about than 500 they throw away
• Events execution: 5–7 years running large-scale events with full portfolio ownership; calm and decisive on-site; good at getting other people ready to represent us
• HubSpot: Hands-on — lists, workflows, campaigns, attribution, reporting, no hand-holding required
• AI fluency: Uses Claude or similar daily, and knows where output needs a human check
• ABM and campaign execution: Has run real-world, high-touch account programs — not just email sequences — including plays built for existing customers, not just prospects
• Marketing and analysis: Writes clean on-brand copy, is comfortable with a budget, and is curious about how destination marketing actually works
• This is a remote role open to candidates based in Canada and legally authorized to work in Canada

Desirable

• CrowdRiff partners with destination marketing organizations, an industry built on relationships, and one that gathers at annual conventions, state conferences, and regional events
• This role owns how we show up there: the go/no-go call, the booth, the outreach around it, and the report that says whether it paid off
• Most of our growth comes from customers we already have, so a good share of this is deepening relationships rather than chasing new logos
• We care a lot about taste and experience (no tables of branded stress balls 🫠)
• We'd rather spend the budget on one thing people remember than five hundred things that get left in a hotel room
• You'll travel, but not every other week
• Much of this job is setting other people up to represent us well, then making sure the follow-up actually happens
• Between events, the focus shifts to high-touch account campaigns
• Same instincts, smaller rooms
• Own the event portfolio: evaluate opportunities and turn company goals into an event strategy that drives pipeline, expansion, and retention
• Design the experience, then execute it: concept and build booths and activations people remember, and run the on-site logistics end to end
• Set the team up to represent us well: decide who attends, prep them, and make sure what they gather on-site lands in HubSpot and gets followed up on
• Run the demand engine around each event: pre-event outreach, meeting booking, and post-event follow-up in HubSpot, coordinated with Account Management
• Report on performance: spend, meetings, pipeline, expansion, and revenue per event, plus the quarterly rollup
• Execute high-touch ABM campaigns: dinners, small-format gatherings, and one-to-few experiences for target accounts, shaped together with the Head of Marketing
• Manage vendor and organizer relationships: negotiate sponsorships and hold the fabrication/print/freight bench accountable
• Own our owned events: customer receptions, dinners, webinars, and other first-party activations
• Manage the budget: forecast the events and field marketing line and make the tradeoff calls inside it