Senior Marketing Operations Manager, SpyCloud
More information about location
Cybercrime analytics platform
Open for applications
Cybercrime analytics platform
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To make the internet a safer place by disrupting the criminal underground.
Role
Who you are
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 5+ years of experience in marketing operations, particularly in a technology-driven environment
- Proficient in using marketing automation and CRM tools such as Salesforce, Marketo, and Outreach
- Strong analytical skills with a proven ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Excellent communication and interpersonal skills
- Proven ability to manage multiple projects simultaneously while maintaining strict attention to detail
What the job involves
- We are seeking a seasoned Senior Marketing Operations Manager to join our dynamic marketing team
- The ideal candidate will be responsible for optimizing and scaling our marketing operations to drive efficiency and support our growth objectives
- You will play a pivotal role in managing and enhancing our marketing technology stack, including Salesforce, Marketo, and Outreach, and more
- Marketing Technology Management: Oversee the marketing technology stack to ensure seamless integration and optimization of tools such as Salesforce, Marketo, and Outreach
- Data Management and Analytics: Implement and manage databases, ensuring data accuracy and completeness. Utilize analytics to provide actionable insights into marketing campaign performance and customer behavior
- Campaign Execution and Workflow Automation: Design and execute marketing campaigns including but not limited to email programs, email nurture management webinar programs, inbound form processing etc. Develop and refine workflows for automation, improving efficiency and scalability of marketing efforts
- Lead Management: Enhance lead management processes including lead scoring, routing, and nurturing to improve sales alignment and conversion rates
- SDR Operations Management: Manage and iterate upon existing SDR processes, automations and Sequences within Outreach
- Compliance and Best Practices: Ensure all marketing operations comply with industry standards and legal regulations. Stay updated on best practices and emerging trends in marketing technology
- On-time and accurate deployment of ad-hoc email sends
- Efficiency and integrity of the Lead Routing process
- Lead conversion rates and key marketing metric tracking
- Effective integration of the GTM tech stack
- Email Calendar Ownership and Management and Reporting
- Successful cross-collaboration with Marketing and SDR teams
- Accuracy and timeliness of Marketing and SDR Campaigns
- Enhanced marketing creation and pipeline management
- Improved alignment and efficiency in marketing & SDR functions
- Streamlined email processes
- Accurate lead conversion rate tracking
- Effective use of CRM and GTM tech stack
- Data-driven decisions
Our take
Mainstream browsers are heavily monitored to help combat cybercrime, but these browsers are generally not used by digital criminals. The 'dark web' operates outside of the legal web, with criminals using such platforms to sell login details and other sensitive information.
SpyCloud provides a web plugin that monitors websites and forums on the dark web to inform companies of when sensitive data that matches their credentials is located. This allows companies to identify and take action upon a data breach before any harm can be done.
There are many fraud and cybercrime detection software companies on the market but SpyCloud's specialisation in monitoring the darkweb has carved it out a distinct niche. This has seen it attract an impressive client list of over 500 enterprises, as well as significant funding that supports further platform development.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2024
$35m
GROWTH EQUITY VC
Aug 2023
$110m
LATE VC
Total funding: $203.5m
Company benefits
- 401(k)
- Health, Vision and Dental Insurance
- Generous PTO Plan
- In-office meals provided
Company values
- Focused - Our customers are threatened by actors who live to cause harm. Everything we do aims to stop these injustices
- Grounded - We’re measured by what we discover and prevent. Our solutions solve real challenges in customers’ lives
- Driven - We live to act, because threats never sleep. We’re also optimists who inspire each other to reach our goals
- Insightful - We ask questions, seek the real issues, and reduce the noise to actionable truths
- Inventive - Curiosity is a necessity for us. We thirst for puzzles that prove our mettle
- United - Individually we’re awesome. Together we’re unstoppable. Our best ideas happen when we pool our perspectives
Company HQ
Bouldin Creek, Austin, TX
Articles
Leadership
Ted Ross
(Co-Founder & CEO)They worked in Security Systems for the US Air Force before serving in Engineering at West Corporation, Wal-Mart and Extreme Networks. They worked at HP for 4 years in Threat Intelligence before co-founding SpyCloud in 2016.
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