Senior User Growth Manager, Binance
EU/LATAM Market
Cryptocurrency exchange platform
Job no longer available
Cryptocurrency exchange platform
1001+ employees
Job no longer available
1001+ employees
Company mission
Binance's mission is to be the infrastructure service provider in crypto.
Role
Who you are
- 6+ years of experience in user growth, growth strategy, product marketing, or growth operations, ideally in fintech, payments, or consumer tech
- Proven experience driving data-informed user growth, beyond campaign execution
- Strong understanding of growth models used by leading internet companies (e.g. Revolut, Uber, TikTok)
- Experience working across EU and/or LATAM markets; LATAM experience is a strong plus
- Ability to connect marketing insights with product design and iteration
- Strong business and analytical mindset; comfortable making trade-offs and setting priorities
- Crypto experience is a plus, but not required — curiosity and learning ability matter more
What the job involves
- Own end-to-end user growth strategy, from acquisition to activation, conversion, and retention
- Design and optimize growth funnels, with a strong focus on first deposit / first key action conversion and reducing user drop-off
- Use existing marketing channels (affiliate, KOL, paid, social, community, partnerships) to maximize growth impact — focusing on efficiency and ROI, not channel expansion
- Work closely with product teams to translate user insights and data into product iteration, UX improvements, and feature prioritization
- Drive localized growth strategies for EU or LATAM, adapting global approaches to local user behavior and market conditions
- Balance BAU execution (launching and optimizing current products) with long-term growth planning, anticipating future user needs and shaping product direction
- Partner with central marketing, regional marketing, BD, data, and operations teams to ensure aligned execution and measurable outcomes
- Conduct tactical and strategic analysis to guide decision-making, resource allocation, and prioritization
Our take
Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 million orders per second. The platform focuses on security, robustness, and execution speed - attracting enthusiasts and professional traders alike.
The Binance exchange provides access to hundreds of digital currency pairs, while maintaining security, liquidity and high-speed. The platform offers some of the lowest trading costs in the industry at 0.1% or even less through the use of Binance Coin.
The exchange strives to give its users access to some of the latest blockchain/DLT technologies, with new cryptocurrencies being listed all the time. However, the arrest of its Co-Founder in 2024 for money laundering laid bare the lack of regulation across the cryptocurrency market in general. Binance has bounced back from the scandal with $2 billion in growth equity funding in 2025, and continues to acquire companies like Sakura Exchange, BitCoin and GOPAX, making it a leader in the Japanese and South Korean crypto market.
Steph
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2025
$2bn
GROWTH EQUITY VC
Sep 2017
$10m
SERIES A
Total funding: $2.0bn
Company benefits
- Competitive salary
- Option to be paid in crypto
- Health insurance
- Flexible working hours
- Remote work for many roles
- Company sponsored holidays
- Team building activities
- And other various perks and benefits
- Learning and development programs
- Free language classes
- Relocation support
- International transfers mid-career
Company HQ
Ta' Xbiex
Leadership
Yi He
(Co-Founder & CMO)Previously Co-founder of OKCoin and Vice President at yixia.com for 1 year.
Salary benchmarks
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