Account Based Marketing Manager, Productboard

$135.1-180.1k

Offers variable compensation and stock options

Salesforce

Marketo

Senior and Expert level

San Francisco Bay Area

More information about location

3+ days a week in office

Product management platform

Job no longer available

Product management platform

201-500 employees

B2BEnterpriseVisualisationSaaSProduct Management

Job no longer available

$135.1-180.1k

Offers variable compensation and stock options

Salesforce

Marketo

Senior and Expert level

San Francisco Bay Area

More information about location

3+ days a week in office

201-500 employees

B2BEnterpriseVisualisationSaaSProduct Management

Company mission

To help companies across the globe build truly excellent products.

Job

Company

Role

Who you are

5+ years of digital/field marketing experience in B2B SaaS
Excellent verbal and written communication skills
Deep experience with Marketo, 6Sense, and Salesforce strongly preferred
Demonstrated experience building ABM programs at scale and implementation of a modern enterprise marketing playbook
Understanding of how to evolve ABM strategy and tactics over time
Hands-on experience running campaigns and programs that directly contributed to pipeline growth using modern marketing tools and channels including, but not limited to: list building and targeting, webinars and digital events, personalized websites and landing pages, account based ads, direct mail, social network targeting, etc

What the job involves

Productboard is seeking an Account Based Marketing Manager (ABM) to penetrate and grow strategic and named accounts for the enterprise
Partnering with marketing, BDR and sales colleagues, this marketer will operationalize a scalable, one-to-one and one-to-few, multi-channel marketing motion that results in expanding pipeline and accelerating close rates with Productboard’s highest-value target accounts
Our mission at Productboard is to help all the curious and relentless product creators out there to "make products that matter, together."
Assist with building and running a modern ABM program that creates personalized buying experiences for Productboard’s most strategic customers
Partner with digital, field marketing, sales and BDR teams to develop targeted programs that drive demand in key accounts to influence and engage product champions, decision-makers, and executives, especially those focused on digital transformation and customer centricity
Own the strategic account ABM program execution including strategy, goal setting, budget, list management, campaign plans and collateral, follow-up and reporting; execute ABM campaigns against our top strategic accounts globally
Engage with sales, BDRs, digital and field marketing teams to coordinate, execute, and optimize ABM activities
Work strategically to analyze data and campaign performance, while guiding decisions and optimization opportunities

Our take

Productboard is a product management system which plays a major role in helping businesses understand their market, letting them get the best products to market quickly. The platform is particularly focused on helping companies understand what customers require from them, enabling sound decisions to be made on what to prioritize.

The platform organizes project management with customer feedback as its primary guiding factor, helping businesses identify the most important trends based on demand. The scope of its offerings enables it to provide thousands of leading companies with the various tools they need to drive growth. It continues to add new capabilities to bring extra value to this customer base.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-19% employee growth in 12 months

Glassdoor (3.1)

Company

Funding (last 2 of 7 rounds)

Feb 2022

$125m

SERIES D

Apr 2021

$72m

SERIES C

Total funding: $257.7m

Company benefits

Competitive stock options
Continuous professional growth
Investment into your health & wellness
Free food and catered lunches
Pet-friendly offices

Company HQ

Union Square, San Francisco, CA

Leadership

Hubert Palan

(Co-Founder & CEO)

Startup Mentor, Advisor and Angel Investor. Previously VP of Product Management at GoodData and Head of Product and Marketing at Maestro Market.

Daniel Hejl

(Co-Founder & CTO)

Previously Senior Software Engineer at Trumaker, TopMonks and ICZ, as well as Software Engineer at Allianz Direct New Europe and Qbizm Technologies.

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