Paid Media Strategist, ThirdLove

• This role requires a blend of creativity, analytical thinking, and deep expertise in paid media to drive brand awareness, customer acquisition, and revenue growth
• Bachelor’s degree in marketing, communications, advertising, or a related field
• 3-7+ years of experience in managing and optimizing paid media campaigns
• Proven expertise with platforms like Meta Ads Manager, Reddit, Pinterest, YouTube, AppLovin, CTV platforms, and programmatic networks
• Strong analytical skills and proficiency in tools like Google Analytics, Looker, Measured or similar
• Familiarity with SEO principles and how they intersect with paid media strategies
• Advanced knowledge of Excel and other reporting tools; experience with marketing automation platforms is a plus
• Exceptional project management skills, with the ability to handle multiple campaigns simultaneously
• Strong communication and presentation skills

Desirable

• The Paid Media Strategist is responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to achieve measurable business goals
• Manage all paid social agencies and paid display agency
• Manage CTV agencies and develop a point of view on a TV strategy
• In partnership with agencies, develop and execute comprehensive paid media strategies tailored to business objectives and target audiences
• Manage campaigns across multiple platforms, including Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, AppLovin, and CTV and other programmatic networks
• Define KPIs for success and align strategies with overarching marketing goals
• Partner with the analytics teams to understand audience segmentation and persona development to inform campaign targeting
• Perform keyword research, competitive analysis, and market trend assessments
• Collaborate with internal teams to align paid media efforts with organic strategies and broader marketing campaigns
• Monitor and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS) to identify areas for improvement
• Execute A/B testing on ad creatives, copy, and landing pages to optimize conversion rates
• Adjust strategies based on data insights to continuously improve performance
• Partner with the brand team and agencies to develop a creative testing plan
• Work with brand and creative teams to ensure consistent branding and messaging
• Coordinate with external agencies or vendors as needed to execute campaigns effectively
• Generate detailed reports to evaluate campaign effectiveness and ROI, providing actionable recommendations
• Present findings and insights to stakeholders, translating complex data into meaningful takeaways on a monthly basis
• Stay informed on industry trends, emerging technologies, and platform updates
• Experiment with new platforms, tools, and approaches to maintain a competitive edge