Head of Marketing, Serotonin
United States
Marketing firm and product studio
Open for applications
Marketing firm and product studio
101-200 employees
Open for applications
101-200 employees
Company mission
To build, incubate and bring to market web3 products that have broad appeal and solve problems for consumers and brands.
Role
Who you are
- Minimum of 3 years of professional experience in digital marketing and social media management, with a focus on multi-channel campaign management
- Bachelor’s degree in Communications, Marketing, or a related field
- Exceptional English writing and communication skills
- Interest in and knowledge of AI and Web3, with a preference for experience in GenAI, DeFi/Crypto, or fintech
- Deep understanding of degen culture, memes, and web3 lingo
- Proven ability to develop and execute comprehensive marketing strategies and analyze performance metrics
- Strong multitasking skills, with the capability to handle various tasks and collaborate effectively with internal and external stakeholders
- Experience working in a remote setup and collaborating with teams across global time zones and diverse backgrounds
- Strategic thinker with a proactive, organized, and detail-oriented approach
What the job involves
- We are seeking a talented and driven Marketing Manager to spearhead the marketing efforts for Alva
- In this role, you will be responsible for developing and executing innovative strategies to promote Alva, engage our target audience, and drive the adoption of our cutting-edge AI product
- Your strategic expertise in brand, product, and social media marketing will be essential in shaping the narrative around Alva and positioning it as an indispensable tool for the crytpo community
- This role combines strategic thinking with the creativity and engagement needed for effective marketing leadership
- Strategic Marketing: Develop and implement comprehensive go-to-market strategies, focusing on product positioning and marketing messages
- Create diverse content, including tweets, blogs, videos, infographics, and case studies, to effectively communicate key product features and benefits
- Manage digital marketing campaigns, monitoring their effectiveness and making data-driven decisions to optimize performance
- Explore new opportunities and partnerships to enhance brand visibility and strengthen our market presence
- Analyze paid, earned, and owned media to develop and execute effective marketing strategies
- Social Media Management: Assist in developing and executing social media strategies and content across platforms such as X, LinkedIn, YouTube, and Telegram
- Produce a wide range of marketing materials, including blog articles, social media posts, and website copy
- Schedule posts, maintain social media calendars, and monitor social media channels to ensure consistent engagement
- Track and report on social media performance and engagement metrics, making recommendations for improvement
- Engage with the community and key opinion leaders (KOLs) by responding to comments and fostering meaningful interactions
- Provide support in executing PR strategies and product announcements
Our take
Founded in 2020, Serotonin is a marketing firm and product studio for transformative technologies that helps companies get attention using applications built directly on a blockchain, called Web3.
Serotonin was always well positioned within the industry given the pedigree of its founding team. One of its founders, Amanda Cassatt, is a pioneer in Web3 and assisted in the launch of Ethereum blockchain.
The company birthed a new startup in Mojito, which has raised capital and is now supporting Sotheby’s Metaverse by helping sell NFTs. This lateral growth forebodes a promising future for the parent company as it looks to innovate in a market that has huge potential.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Health Insurance
- Remote Work Environment
Company values
- 1. Tenacity - There is always a way. We won't quit until we've found it. We cultivate a culture of tenacity, where challenges and problems are shared as much as solutions and successes. We celebrate drive, determination, positivity and persistence. We get the job done
- 2. Transparency - Clarity, confidence, and trust are at the heart of effective partnerships. There is no 'need to know basis', we lay it all on the line. With partners, clients, and teams we share information and reasoning. We debate and discuss openly and honestly. We strengthen our relationships by being transparent, and as a result, produce better, more meaningful work
- 3. Teamwork - It's right at the core of the work we deliver: the way we work together. As an agency team, and with our clients. We are all heading for the same goal, and that means pulling in the same direction, leaning into individual strengths, and achieving the win together
Articles
Leadership
Amanda Cassatt
(Founder)Recently co-founded and serves as President for Mojito. Previously co-founded Slant News and acted as Editorial Director and has experience as CMO for ConsenSys.
Matthew Iles
(Founder & Partner)Recently co-founded and serves as COO for Mojito. Previously founded and acted as CEO fro The Civil Media Company. Has served as Head of Product for ConsenSys and currently acts as Managing Director of Web3 & NFTs for Sotherby's.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 7 more jobs at Serotonin