Head of Creative, WHOOP
Wearable health and fitness devices
Be an early applicant
Wearable health and fitness devices
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To unlock human performance by helping people find their inner potential.
Role
Who you are
- 10+ years experience leading diverse global creative teams including designers, copywriters, videographers, and editors. Direct experience in D2C, sports, health, and lifestyle preferred
- Proven experience marrying the quantitative with the creative, using results to drive creative outcomes
- High-performing manager with experience building high-functioning, multi-disciplinary global teams
- Proficiency in design tools and well-versed in all marketing platforms
- Background localizing creative work and executions to support local market needs
- Moves quickly and intentionally and carries oneself with no ego
- A passion for building a generational brand
What the job involves
- We’re seeking a visionary and inspiring Head of Creative at WHOOP to lead a multidisciplinary creative team across copy, design, and video
- This role will be the driving force behind our best-in-class brand, delivering equally on high-visibility advertising campaigns that generate heat and awareness, as well as the day-to-day needs of our marketing channels
- You are equal parts creative and strategic, low ego and high impact, and visionary and executional
- We’re excited to add a leader to magnify the work of an incredible team
- Articulate a clear creative vision that aligns with the brand and company goals – and lead the team to deliver upon it in every touch point
- Champion creative excellence and elevate the team’s output by maintaining a high bar of excellence
- Lead the creative process from concept to execution, understanding how to balance creative output with best practices and business needs
- Deliver razor sharp creative thinking and creative strategy, challenging briefs and executions in pursuit of the best solution
- Inspire, mentor, and develop team talent and team culture. You’re a coach at heart and champion team growth at every turn
- Possess a deep understanding of key marketing metrics and an understanding of how to evaluate creative performance against it
- Be a cultural leader who collaborates cross functionally in the Marketing org and beyond to help everyone become a true steward of the brand
- Relentlessly pursue brand standards and consistency across messaging, visual identity, tone, and storytelling
- Drive innovation and experimentation, exploring new tools, formats, executions, and techniques in a constant pursuit of better
- Collaborate with leadership to understand business needs and objectives, and our customer target to inform our creative direction
- Bring a deep network of external freelancers, partners, and agencies to the table to serve as an extension of our team and support our output
- Manage a creative budget, finding efficiencies and optimal resource management
- Oversee campaigns from concept to execution, helping manage the end-to-end production process
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- TAKE TIME OFF: Our PTO plan encourages members to take time off in order to come back refreshed.
- LIVE A HEALTHY LIFESTYLE: Our benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
- FEEL INVESTED: 401k and stock options to share in the future of WHOOP.
- EAT WELL: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
- KNOW THE PRODUCT: We offer you a WHOOP strap and membership at no cost.
- BE ACTIVE: Take advantage of our office gym and on-site showers, as well as a $500yearly wellness perk for fitness classes and memberships.
- BE PRESENT: Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- LOVE WHERE YOU WORK: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
- WORK HARD, PLAY HARDER: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!
Company values
- Our work is grounded in research, design, and privacy
- At WHOOP, the best idea wins
- We have a bias for action
- We operate at the intersection of high intensity and high humility
- Our differences are a source of strength
- We are obsessed with the member experience
Company HQ
West Fens, Boston, MA
Articles
Leadership
Will Ahmed
(CEO)Studied at Harvard. Worked as a Summer Analyst at Allen & Company and at Lindsay Goldberg. Founded Whoop in their final year.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at WHOOP
- Under the umbrella of Inclusivity & Belonging, WHOOP operates a number of Employee Resource Groups (ERGs), including; Black at WHOOP, WHOOP GOOP (LGBTQ+), Women of WHOOP, Veterans & Military personnel, Adapt (Abled & Disabled Allies Partnering Together), and Wise (Women In Science & Engineering) .
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