Head of Creative, WHOOP
Wearable health and fitness devices
Job no longer available
Wearable health and fitness devices
1001+ employees
Job no longer available
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- 10+ years experience leading diverse global creative teams including designers, copywriters, videographers, and editors. Direct experience in D2C, sports, health, and lifestyle preferred
- Proven experience marrying the quantitative with the creative, using results to drive creative outcomes
- High-performing manager with experience building high-functioning, multi-disciplinary global teams
- Proficiency in design tools and well-versed in all marketing platforms
- Background localizing creative work and executions to support local market needs
- Moves quickly and intentionally and carries oneself with no ego
- A passion for building a generational brand
What the job involves
- We’re seeking a visionary and inspiring Head of Creative at WHOOP to lead a multidisciplinary creative team across copy, design, and video
- This role will be the driving force behind our best-in-class brand, delivering equally on high-visibility advertising campaigns that generate heat and awareness, as well as the day-to-day needs of our marketing channels
- You are equal parts creative and strategic, low ego and high impact, and visionary and executional
- We’re excited to add a leader to magnify the work of an incredible team
- Articulate a clear creative vision that aligns with the brand and company goals – and lead the team to deliver upon it in every touch point
- Champion creative excellence and elevate the team’s output by maintaining a high bar of excellence
- Lead the creative process from concept to execution, understanding how to balance creative output with best practices and business needs
- Deliver razor sharp creative thinking and creative strategy, challenging briefs and executions in pursuit of the best solution
- Inspire, mentor, and develop team talent and team culture. You’re a coach at heart and champion team growth at every turn
- Possess a deep understanding of key marketing metrics and an understanding of how to evaluate creative performance against it
- Be a cultural leader who collaborates cross functionally in the Marketing org and beyond to help everyone become a true steward of the brand
- Relentlessly pursue brand standards and consistency across messaging, visual identity, tone, and storytelling
- Drive innovation and experimentation, exploring new tools, formats, executions, and techniques in a constant pursuit of better
- Collaborate with leadership to understand business needs and objectives, and our customer target to inform our creative direction
- Bring a deep network of external freelancers, partners, and agencies to the table to serve as an extension of our team and support our output
- Manage a creative budget, finding efficiencies and optimal resource management
- Oversee campaigns from concept to execution, helping manage the end-to-end production process
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
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