Go To Market Enablement Program Manager, BlueCat

• 3+ years of experience in Sales Enablement
• Deep understanding of B2B sales processes, especially complex/solution selling
• Technical selling knowledge and experience ideally in DDI and/or Networking
• Experience enabling technical and non-technical sales roles
• Strong facilitation, instructional design skills and Force Management certified
• Familiarity with CRM (Salesforce), sales enablement tools, and performance analytics
• Excellent communication, storytelling, and project management skills
• Strategic thinker with a bias for action and results
• If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application!

Desirable

• We are seeking a dynamic and strategic Go to Market Enablement Program Manager to lead the enablement efforts for portfolio offerings, sales conversion strategies and cross-sell initiatives
• This role will partner closely with Sales Leadership, Product Marketing, Product Management, and other stakeholders to ensure our Go-to-Market team is fully equipped to position, differentiate, and sell our solutions across the customer lifecycle
• Collaborate with Product and Marketing teams to understand solution offerings and develop go-to-market readiness plans
• Design and deliver enablement programs that train the Go-to-Market Team on value propositions, competitive positioning, buyer personas, and use cases
• Create sales playbooks, cheat sheets, and battle cards tailored to new offerings
• Build targeted enablement plans to promote cross-portfolio awareness and integrated solution selling
• Analyze pipeline and account data to identify cross-sell opportunities and tailor training initiatives
• Partner with field sales leaders to drive alignment on account planning and customer engagement strategies
• Equip the sales team with tools, messaging frameworks, and talk tracks to convert prospects and expand within existing accounts
• Develop enablement focused on moving customers from perpetual to subscription based sales
• Track program adoption and effectiveness through KPIs such as sales cycle time, win rate, and conversion rate
• Leverage sales enablement platforms (e.g., Highspot, Gong) and LMS tools to distribute and track training content
• Measure impact of enablement programs using qualitative feedback and performance metrics including sales performance and pipeline
• Act as a liaison between field teams and corporate functions to ensure feedback loops and continuous improvement