Director of Marketing, LegalZoom
Paid Acquisition
$162-288k
Salary dependent on location
More information about location
Online legal advice platform
Job no longer available
Online legal advice platform
1001+ employees
Job no longer available
$162-288k
Salary dependent on location
More information about location
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 8+ years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns
- 3+ years of experience in a leadership or managerial role
- Extensive experience with major ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Tableau)
- Experience managing and optimizing $50M+ budgets
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions
- Proficiency in ad management tools and bid strategies
- Excellent communication and presentation skills
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
- Strategic and competitive mindset with a focus on results and growth
- Strong leadership qualities and team management skills
- Creative problem-solving abilities and adaptability to changing market conditions
What the job involves
- The Director of Paid Acquisition will lead our paid media strategy, focusing on acquiring high-value customers and achieving growth and efficiency targets through various paid channels
- This role requires a strategic thinker with hands-on experience in managing large-scale paid campaigns and a deep understanding of performance marketing, analytics, and market trends
- Strategy Development:
- Develop and execute comprehensive paid acquisition strategies across a variety digital and offline channels including SEM, Social, Display, Online video, CTV and audio
- Set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals
- Identify and execute the optimal media mix to maximize ROAS and improve brand health
- Campaign Management:
- Oversee the planning, execution, and optimization of paid acquisition campaigns
- Manage budgets, ensuring efficient allocation of spend to maximize ROAS
- Conduct A/B testing and experiments to continually improve campaign performance
- Data Analysis:
- Monitor and analyze campaign performance metrics (e.g., CPA, ROAS, CTR, CPC) and generate actionable insights
- Utilize data-driven approaches to refine strategies and improve efficiency
- Prepare regular reports and presentations for senior management
- Team Leadership:
- Lead and mentor a team of paid media specialists, analysts, and other marketing professionals
- Foster a collaborative and high-performance team culture
- Vendor and Partner Management:
- Build and maintain relationships with key vendors, agencies, and platform representatives
- Negotiate contracts and manage external partnerships to enhance campaign effectiveness
- Market Research:
- Stay up-to-date with industry trends, emerging technologies, and competitive landscape
- Identify new opportunities and recommend innovative approaches to stay ahead in the market
- Collaboration:
- Work closely with cross-functional teams including Creative, Product, and Data Analytics to ensure cohesive campaign execution and messaging
- Coordinate with internal stakeholders to align acquisition strategies with broader marketing initiatives
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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