Senior Manager of Social Strategy, KAYAK
3+ days a week in office (Cambridge, MA)
Travel search engine
Be an early applicant
Travel search engine
1001+ employees
Be an early applicant
3+ days a week in office (Cambridge, MA)
1001+ employees
Company mission
To help millions of travelers around the globe make confident travel decisions.
Role
Who you are
- This candidate brings proven expertise in organic and paid social, has experience in influencer marketing, and an appetite for bucking the status quo
- Skilled in building social strategies and social‑first programs that drive follower growth, expand reach, and move business metrics
- A platform expert (TikTok, Instagram, Facebook, Reddit) who lives and breathes social and monitors emerging spaces
- An exceptional operator and collaborator who thrives in fast, complex environments
- Someone who understands that social for KAYAK isn’t just pretty destination photos, “how to pack” videos, or travel‑content clichés
- Able to spot trends early, follow the zeitgeist, and translate cultural moments into strategic opportunities
- Strong at defining and quantifying social success — fluent in native and third‑party analytics and skilled at linking performance to business KPIs
- Obsessed with creative excellence and refuse to make boring work
What the job involves
- We’re seeking a Senior Social Strategist to develop and implement an ownable strategy for KAYAK's social channels
- In this role, you'll bring a distinct and fresh approach to our social content, making KAYAK impossible to scroll past
- Partnering closely with the Social Content Manager and Creative Team, you’ll be responsible for developing a distinct, channel-specific presence, helping KAYAK show up on the right platforms with the right content
- You will also work closely with the Paid Media team, helping to evolve our paid social efforts across the funnel, fueling a flywheel that drives growth for KAYAK in North America
- This role will be required to work from our Cambridge, MA office at least three days per week, reporting to the Senior Director of Brand Marketing, North America
- Define and implement a distinct and ownable, social strategy tailored to different channels based on differing audience needs, platform nuances and business objectives
- Identify unique audience and content opportunities using first and third‑party insights
- Develop a strategic approach addressing how and when to enter cultural/trending moments
- Partner with the Social Content Lead and Creative Team to set a distinct creative direction for each channel and develop a regular cadence of relatable, relevant ideas that are on strategy and on brand
- Own the experimentation roadmap: propose new formats/features, prioritize tests, and drive social strategy for specific product launches, campaign moments and influencer partnerships
- Partner with the Paid Media team to turn performance insights into a robust feedback loop that fuels our full‑funnel paid strategy
- Define channel KPIs and success metrics; use native and third‑party analytics to measure impact, iterate quickly, and report results
- Deliver recommendations for scaling influencer and creator partnerships to meet strategic goals
- Manage and mentor internal stakeholders and external agencies/partners; ensure creative and performance alignment
- Serve as the social lead on cross‑functional campaign launches with Brand, Media, Creative, PR, and Product teams
Our take
KAYAK is a travel agency and metasearch engine owned and operated by Booking Holdings. KAYAK processes over 6 billion queries across its platforms each year for travel information - as one of the world’s leading travel search engines, KAYAK searches other sites to show travellers the information they need to find the right flights, hotels, rental cars and vacation packages. It offers a variety of tools and features such as KAYAK trips, explore, and price forecast.
There’s been speculation over the years about online travel companies getting into the hotel business and KAYAK is no exception. The company is expanding its hospitality offerings beyond its traditional hotel referral and booking services but despite speculation through the 2020s, has stopped short of opening hotels under its own brand, preferring to partner with preexisting companies on their hotel tech.
Since being acquired by Booking Holdings, the global leader in online travel, in 2013, KAYAK has continued to expand and innovate, enhancing the travel experience for users all around the world. And now KAYAK manages a portfolio of metasearch brands including SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. With the aim to make it easier for everyone to experience the world - it now operates sites in more than 70 countries and territories.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Work flexibly: Our global flexible work policy lets our teams decide if they head into one of our offices or work from anywhere else
- Team-wide time off: Most of our team disconnects at the same time each year to recharge and reconnect
- Global volunteer week: Take VTO (Volunteer Time Off) to support the organizations and charitable efforts you believe in
- Wellness: We take care of each other - providing opportunities and spaces to live that work-life balance
- Resource groups: Our five ERGs are employee-led groups for underrepresented communities and their allies
- Career growth: We provide opportunities for our team to develop their skills – or learn new ones – on their own terms
Company HQ
South End, Stamford, CT
Leadership
Steve Hafner
(Co-Founder & CEO)Previously Board Member of Trulia, Blade and SeatGeek and currently an Executive at OpenTable.
Salary benchmarks
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