Director of Digital Marketing, Procurify
$140-165k
+ Stock options.
Senior and Expert level
Remote in Canada
Procurement and purchasing software
Job no longer available
Procurement and purchasing software
101-200 employees
B2BInternal toolsSupply ChainSaaS
Job no longer available
$140-165k
+ Stock options.
Senior and Expert level
Remote in Canada
101-200 employees
B2BInternal toolsSupply ChainSaaS
Company mission
To reinvent the way organizations spend.
Role
Who you are
- We’re looking for a talented and team-driven Director of Digital Marketing to join us on our journey
- Procurify is looking for a Director of Digital Marketing with a strong digital agency background ideally specializing in B2B SaaS clients
- This role requires an expert in digital marketing with strong experience working with B2B brands focused on driving strong ROI, deep knowledge of best practices for creating an optimal digital experience and strong data analysis and reporting skills
- The ideal candidate combines hands-on expertise with strategic leadership, ensuring a collaborative approach to achieving our broader marketing objectives
- This role requires a strategic thinker and master tactician with a proven track record of delivering revenue impact while balancing the financial considerations of margin and cash flow considerations
- Minimum of 7+years in SaaS digital marketing, B2B digital agency experience preferred, with a proven track record of managing digital projects, budgets and teams
- Understanding of customer behavior and user experience to create effective digital solutions that meet customer needs
- Strong skills in analyzing digital metrics and KPIs to distill into actionable insights and recommendations to optimize performance
- In-depth knowledge of paid and organic digital marketing including paid advertising, SEO, SEM, website optimization and email marketing
- Excellent verbal and written communication skills for interacting with stakeholders, presenting strategies, and leading teams
- Strong leadership and team management skills, with the ability to inspire a diverse team and influence cross-functional partners
- Ability to manage multiple projects simultaneously, often involving cross-functional teams
What the job involves
- This role will be pivotal in owning our paid digital campaigns and collaborating with the team to optimize our customers digital experience across web and SEO to achieve inbound growth targets
- Define annual and quarterly plans that outline the digital strategy across paid and organic to achieve targets
- KPIs: MQL, SAL, SQL creation. Pipeline & revenue created. Cost per lead, Cost-per-opp cost-per-closed
- Directly manage paid digital channels, including campaign setup, optimization, and budget management, ensuring efficient allocation of resources to meet performance targets
- KPIs: MQL, SAL, SQL creation. Pipeline & revenue created. Cost per lead, Cost-per-opp cost-per-closed
- Build and foster a collaborative and high performing Digital team across paid digital, website and SEO including planning, coaching and performance management
- KPIs include: Achievement of inbound KPI’s and individual performance reviews bi-annually
- Audit the digital experience for prospects and make ongoing recommendations for optimizing the customer journey to increase conversions
- KPIs include: Ad conversions, landing page conversions, website conversions
- Lead the planning of website optimization strategies with the WebOps Manager to improve conversion rates and improve customer experience
- KPIs include: Landing page conversions, website conversions, web performance score
- Collaborate with the SEO group to create and execute a robust SEO strategy to improve organic search visibility, drive website traffic, and enhance overall search engine ranking. Monitor and analyze SEO performance and implement best practices with the SEO group
- KPIs include: Keyword ranking, Google Search share, domain ranking
- As a player-coach, this leader will directly manage our paid digital channels, while also mentoring the WebOps Manager and guiding our SEO tacticians
- Reporting to the VP Marketing, this individual will be a senior member of the marketing team and collaborate with key stakeholders across revenue + marketing operations, product marketing and content marketing to build and execute quarterly plans across paid and organic channels to hit revenue targets
- Procurify team members work four days a week
Our take
Business spending can be complex and intimidating, and companies often need to navigate multiple platforms. Companies need to find a way to make business decisions that are simple, well informed and ideally all on one platform.
Procurify helps businesses by assisting them to understand and align their organizational spending with their core values and business objectives. The company's procurement software offers a structured method that gains and tracks approvals for spending. The platform organises all purchasing and spend documents, and enhance the information that’s already in the accounting system.
The company is the leading spend management, purchasing, and procurement software platform and is used by hundreds of companies. They are focused on creating a new category around Spend Culture for small to mid-size companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2023
$50m
SERIES C
Jun 2019
$26m
SERIES B
Total funding: $88.4m
Company benefits
- Remote-first - As a remote-first organization, our team can work anywhere within Canada
- Four-day workweek - Burnout is real. To help you maintain the balance between work and life, all Procurify team members work four days a week
- Flexible work hours - We don’t have set hours. You have the flexibility to work on the schedule that works for you and your team
- Unlimited RTO - We know there’s more to life than just work, which is why we offer unlimited Responsible Time Off for all of our team members. We encourage our team to take breaks and unplug
- Health benefits - We prioritize our team’s health and wellbeing. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account
- Stock options - Everyone has a chance to own a part of Procurify with our competitive stock program
- Financial wellbeing - We provide Wealthsimple programs and access to financial advisors to support our team’s diverse life goals
- Training and development - Personal and technical growth are things that we value, so we provide access to Pluralsight, Masterclass, and progressive career matrices
- Tech setup - We make sure our team is equipped with the right tools and tech to set them up for success from Day One
- Community initiatives - We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns
- DEI initiatives - We run a diversity, equity, and inclusion roundtable monthly where we host guest speakers and tackle the topics that matter
- Referral program - It’s all about who you know. Our grand prize for our Referral Bonus Program is a bucket list vacation for two!
Company values
- Curiosity: If you don’t know, you ask
- Courage: We ask the hard questions because those are what move us forward
- Creativity: You actively think outside of what we know to come up with creative ideas
- Compassion: You practice compassion in every single other behaviour you do, whether it’s with our customers, community or team
Company HQ
Downtown Vancouver, Vancouver, BC
Articles
Leadership
Kenneth Loi
(CCO)A background in design and operations.
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