Growth Marketing Manager, Omio
12 Month Contract
Comparison & booking website for public transport
Posted today
Comparison & booking website for public transport
201-500 employees
Posted today
201-500 employees
Company mission
To bring together more than 1,000 transportation providers across trains, buses, flights, ferries, cars, and airport transfers to make it easier for travellers to focus on what really matters: the journey.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience
- Strong experience in performance and growth marketing, with a proven track record and hands-on expertise in scaling paid acquisition across major platforms (especially Google Ads), including web and app environments
- Experience managing or scaling Affiliate and/or Influencer Marketing programs, including partner evaluation, optimization, and ROI-driven decision-making
- Working knowledge of SEO and ASO fundamentals, with the ability to apply these insights within a broader growth strategy
- Strong analytical skills with a deep understanding of growth KPIs, attribution models, and performance metrics; experienced in working with large datasets and using tools like Excel (or similar) to generate insights and drive decisions
- Knowledge of SQL, Python, or similar tools is a plus
- Experience with campaign automation, testing, and experimentation frameworks, and the ability to apply learnings at scale
- Proven ability to work effectively with senior stakeholders, manage competing priorities, and communicate clearly in high-pressure or ambiguous environments
- Strong communication and collaboration skills, with the ability to work cross-functionally, align stakeholders, and drive decisions
What the job involves
- As a Growth Marketing Manager at Omio, you own the growth and commercial success of a defined market or region
- You are responsible for identifying, prioritizing and scaling the most effective growth levers across the full user journey, with a strong focus on paid acquisition across web and app, partnerships, and search-driven growth
- Working closely with cross-functional stakeholders, you define the growth strategy for your market, make trade-offs between scale and efficiency, and drive disciplined, sustainable user and revenue growth through experimentation, data-driven decision making, and continuous learning
- End-to-End ownership: Own growth performance and commercial success for a defined market or region, driving user and revenue growth by defining, prioritizing, and scaling high-impact levers across the full user journey
- You will collaborate and align with the Expansion team/STOs
- Growth strategy: Develop and execute market-specific growth strategies across:
- Paid Search (SEM)
- Paid App channels (e.g. Apple Search Ads, Google App campaigns)
- Affiliate and Influencer Marketing
- SEO and ASO (strategic oversight and optimization, not full content ownership)
- Campaign & Investment Management: Own end-to-end campaign and investment execution for your market, including budgeting, forecasting, and optimizing scale vs
- Efficiency, while identifying and scaling new growth opportunities through structured experimentation and rapid iteration
- Local Market Adaptation: Own creative and messaging performance for your market by translating global playbooks into locally relevant growth initiatives
- Partner with local agencies and internal teams to test hypotheses, refine localisation, and improve performance based on market-specific insights
- Affiliate & Influencer Management: Oversee affiliate and influencer performance for your market, along with the Affiliate team, including partner onboarding, performance evaluation, and ROI optimization
- Stakeholder Management & Influence: Build strong working relationships across Growth, Expansion, Product, Analytics, and senior commercial stakeholders
- Navigate differing perspectives, align on priorities, and communicate recommendations clearly in a fast-moving, high-expectation environment
- Data & Measurement: Leverage tracking and analytics infrastructure to ensure accurate attribution, measurement, and insight generation, and use data to inform decision making, trade-offs, and next steps
Salary benchmarks
Our take
The internet has made traveling extremely easy in comparison to the past, with information on most public transport methods and routes being available online. Despite this abundance of information, complex trips often require research and fare comparison across many different websites, a process that calls for a more integrated solution.
Omio provides a universal travel comparison tool for trains, buses, flights, ferries, and airport transfers across over 1,000 worldwide travel partners. Whilst there are many existing comparison platforms for specific transport methods, Omio's unique approach provides information on all major public transport methods within an integrated app.
Furthermore, the company’s inspiration magazine The Window Seat and mobile application contribute towards an end-to-end travel assistant that stands out from competitors. Omio is well-funded and continues to pursue global expansion as it moves into the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$80m
SERIES E
Aug 2020
$100m
CONVERTIBLE
Total funding: $476m
Company benefits
- Modern, welcoming office spaces across the world
- Compensated sabbatical for long-term employees
- Flexible work, including worldwide remote work for 6 weeks
- Discounted Urban Sports Club memberships
- Annual birthday holiday
- Bring your dog to work
- One additional day of annual leave per year of service
- Annual travel benefits and educational allowances
Company HQ
Friedrichshain, Berlin, Germany
Leadership
Naren Shaam
(CEO & Founder)Graduated from Harvard Business School in 2010. Founded Omio as CEO in 2012. Previously worked as an Associate for Winchester Capital Management and as a Global Product Manager for CUMMINS, Inc.
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