Growth and Activation Product Manager, Philo
$160-200k
Office located in Brooklyn, NY or San Francisco, CA
Live TV streaming service
Be an early applicant
Live TV streaming service
101-200 employees
Be an early applicant
$160-200k
Office located in Brooklyn, NY or San Francisco, CA
101-200 employees
Company mission
To provide affordable and accessible television streaming services to everyone.
Role
Who you are
- 6-10 years of product management experience, ideally in growth or activation-focused roles within SaaS or consumer-facing products
- 6-10 years of experience designing, building, analyzing, and iterating upon product experiences
- 6-10 years of experience leading cross-functional teams (identifying stakeholders, organizing inputs, mobilizing contributors, running meetings, documenting outcomes and deliverables, and socializing changes)
- 6-10 years of experience demonstrating strong communication with technical and business stakeholders to understand product, technical, business, and logistical tradeoffs between different approaches to solving problems
- Solid understanding of product development lifecycles, growth loops, funnels, and user activation strategies
- Strong understanding of A/B testing, multivariate testing, and growth hacking techniques using platforms like Optimizely, Amplitude, or Mixpanel
- Expertise in user onboarding and activation, such as optimizing user onboarding flows to reduce friction and improve activation rates across web and mobile platforms
- In-depth understanding of user retention strategies, including lifecycle marketing, re-engagement campaigns, and user segmentation
- Hands-on experience with product analytics tools such as Google Analytics, Segment, or Heap to track and analyze key growth metrics (e.g., conversion, engagement, churn)
- Experience with growth loops and viral marketing, including ability to identify and implement growth loops that drive organic user acquisition through network effects and referrals
- Proven ability to analyze data, derive actionable insights, and drive business decisions based on metrics such as activation rates, retention, and LTV (lifetime value)
- Experience working with large amounts of data and making data-based decisions to prioritize projects, including familiarity with relational and non-relational databases and modern data warehousing and querying
- Expertise with product documentation, managing timelines/resources, and/or an operations role
- Some demonstrated expertise with product and business goals, metrics, and analytics
- Strong written and oral communication skills
- Strong organizational skills
- Startup experience on a small team (<25 employees) is a big plus
What the job involves
- Philo is seeking an experienced Technical Product Manager to drive all technical aspects of acquiring new customers and retaining existing users using Philo services
- The Growth and Activation Product Manager will be a key player in this collaborative environment, responsible for driving initiatives that scale the product, improve user engagement, and ensure a smooth customer journey from acquisition through retention
- The Product Team is responsible for designing, building, testing, and quite literally reinventing television—one of the most engaging products ever created—across web, mobile, and TV platforms
- Just as television is about more than simply watching an episode of your favorite show, so too does our work extend well beyond the play button
- We take into account TV schedules, movie and show metadata, real-time ad auctions, live and on-demand feeds, recordings, cross-device interoperability, and individualized viewing habits, preferences, restrictions, and notifications… massaging it all into a comprehensive and seamless streaming experience while cooking up next generation multi-screen and multi-user playback experiences
- At Philo, every member of the team is responsible for building and supporting a quality product experience
- As such, product responsibilities are fairly decentralized
- Cross-functional groups comprising feature leads from design, engineering, marketing, support, content, business development, data science, and other teams work together to tackle problems, collaborating on the motivation, scoping, design, implementation, release, support, and analysis of the corresponding solutions
- The primary role of the Product team at Philo is to identify problems, vet opportunities, and equip other members of the Philo team in these cross-functional groups to be successful in pursuing solutions
- Growth Strategy: Develop and execute growth strategies aimed at increasing user acquisition, activation, and retention. Work closely with marketing and sales to define and optimize user funnels
- Activation Metrics: Identify key activation metrics (such as signup to first purchase) and optimize the onboarding experience to improve conversion rates
- Data Analysis: Use data-driven insights to monitor KPIs like user growth, activation, retention, and churn. Design and run A/B tests to measure the effectiveness of changes
- Cross-functional Collaboration: Collaborate with engineering, design, marketing, and data science teams to drive product improvements that enhance user engagement and growth
- Customer Insights: Conduct user research and gather customer feedback to uncover pain points, behavioral trends, and opportunities for product improvements
- Experimentation: Lead rapid experimentation with features, growth hacks, and campaigns to test hypotheses around user acquisition and engagement
- Acquisition and Retention: Develop acquisition and retention strategies to make prospective customers interested and keep users engaged over the long term, and partner with the marketing team to optimize revenue
- Product Roadmap: Own the growth and activation product roadmap, prioritize initiatives based on business impact, and communicate plans to stakeholders
Our take
Streaming services offer cheaper options than cable TV packages, but prices are beginning to rise. This is partly due to packages beginning to bundle costly sports and other media packages that viewers do not necessarily want.
Philo offers a streaming service that aims to provide a streamlined selection of channels as an affordable, yet comprehensive, viewing option. The streamlined and high-quality channel offerings are available to viewers at $25 per month, a price significantly lower than standard cable subscriptions, with the base option including 60 live channels and over 75,000 on-demand offerings.
Whilst other streaming platforms offer affordable packages, Philo stands out with unique features such as a co-viewing service that allows up to three people to watch the same program together. The company has also proven its dedication to improved user experiences, as it expands its compatibility with devices such as smart TVs.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Employee endorsements
Career progression
"Philo is an employer that encourages self-development and education. It was actually one of the more appealing aspects of the job offer when I was..."
Funding (last 2 of 7 rounds)
Aug 2020
$50m
SERIES D
Jul 2018
$41.4m
SERIES C
Total funding: $155.7m
Company benefits
- Full health, dental and vision coverage for you and your family
- 401(k) plan with employer contributions (we match 100% of deferrals up to 3% of pay and 50% of the next 2% of pay)
- Flexible working hours
- Up to 20 weeks of fully paid parental leave
- Unlimited paid time off for vacation and sick leave
- $2,000 annual vacation bonus (we pay you to take a two week vacation)
- $5,250 annually for professional development and educational assistance
- $1,250 annual home office + TV stipend during first year of employment ($250 annually thereafter)
- $500/month ($6,000/year) bonus for employees who commit to working at least 3 days per week in our offices, plus generous commuter benefits ($315/month towards transit, rideshare, bike rental, or parking at our HQ office in San Francisco)
- Free Gympass subscription — an all-in-one corporate benefit that gives employees the largest selection of gyms, studios, classes, training and wellness apps
- Dog-friendly office
- And much more!
Company HQ
Telegraph Hill, San Francisco, CA
Articles
Leadership
Andrew McCollum
(CEO, not founder)Studied Computer Science at Harvard before co-founding Facebook. Joined Philo in 2014 and has acted as CEO since.
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