Senior Paid Acquisition Manager, Apollo.io
$159.2-228.9k
Salary varies depending on location
AI sales platform
Be an early applicant
AI sales platform
201-500 employees
Be an early applicant
$159.2-228.9k
Salary varies depending on location
201-500 employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- 10+ years of experience in performance marketing, with significant time in B2B SaaS
- Proven track record of driving strong, measurable results at a high-growth company managing a large, complex media budget
- Deep hands-on expertise across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels (TV, Audio, OOH)
- Strong command of tracking and attribution; pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models
- Highly analytical; comfortable working in data tools (e.g., Looker & Amplitude) and partnering closely with analytics teams
- Experienced at building, managing, and mentoring senior individual contributors
- Excellent communicator who distills complex data into clear narratives for executive audiences
What the job involves
- As the Senior Manager of Paid Acquisition, you will own Apollo.io's performance marketing engine across all paid channels
- You will lead a team of highly proficient channel specialists, driving scalable, efficient growth through Paid Search, Paid Social, Connected TV, Audio, OOH, and emerging channels
- You'll operate as both strategic architect and hands-on operator, setting the vision for how paid acquisition fuels Apollo's growth while staying close enough to the data to drive results directly
- You'll be a key voice in our growth strategy and a culture-builder who raises the bar for the team around you
- Lead and develop a high-performing team of paid channel specialists across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, Reddit), TV, Audio, OOH, and adjacent channels
- Manage an 8-figure annual budget with a relentless focus on efficiency, incrementality, and pipeline contribution
- Build and evolve Apollo's full measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling
- Drive a systematic testing and experimentation strategy across creative, audience, bid strategy, landing pages, and channel mix
- Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance to align paid programs with broader company goals
- Own forecasting, pacing, and performance reporting, translating data into clear recommendations for senior leadership
- Manage relationships with external agencies, media partners, and technology vendors
- Champion both PLG and SLG acquisition motions, understanding how paid channels serve different parts of the funnel and buying journey
Our take
Today, businesses are struggling to make their go-to-market (GTM) strategies simple, connected, and intelligent. In most organizations, sales and marketing teams juggle a maze of disconnected tools just to reach the right customers and close deals. This results in a lot of manual work and missed opportunities. So Apollo.io is stepping in to fill the gap and redefine how modern revenue teams operate by unifying the entire GTM process under one AI-powered roof.
It's trusted by millions of users and over 550,000 companies, including fast-growing startups to established enterprises like Autodesk and Cyera. Apollo's strength lies in combining B2B data with advanced AI to automate everything from prospecting and outreach to deal management and data enrichment. And its new "Agentic End-to-End GTM Platform" takes this one step further by introducing AI agents that act as co-pilots, working alongside sales and marketing teams to research leads, personalize outreach, and streamline workflows.
Recently, the company surpassed $100M in annual recurring revenue, expanding its leadership team with veterans from Zendesk, Intercom, Box, and Miro, and even launched a major product overhaul centered on its new "Vibe GTM" approach. And with its Agentic platform now bringing AI into every stage of the customer journey, Apollo sure is positioning itself to define the next era of AI-powered sales.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.4m
Company benefits
- Remote & in-person roles: Work from wherever you thrive, with all the tools and support you need to be successful.
- Flexible time off: We don't count vacation days. When you need a break, take it — no strings attached.
- Competitive pay: We offer strong salaries, performance bonuses, and equity opportunities for most roles.
- Global healthcare coverage: Medical, dental, and vision benefits are available in the US, Canada, India, and other supported countries.
- Office and learning stipend: Get support for your growth with stipends for books, courses, and home office setup.
- Mental health and coaching support: Access professional coaching and mental health resources for you and your dependents.
Company HQ
SoMa, San Francisco, CA
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