Growth Marketing Manager, Withings

Salary not provided

Excel

Google Sheets

Google AdWords

Senior and Expert level

Boston

Smart product and app designers

Be an early applicant

Smart product and app designers

201-500 employees

HealthcareB2CRetailArtificial IntelligenceDeep TechInternet of ThingsMachine LearningSaaS

Be an early applicant

Salary not provided

Excel

Google Sheets

Google AdWords

Senior and Expert level

Boston

201-500 employees

HealthcareB2CRetailArtificial IntelligenceDeep TechInternet of ThingsMachine LearningSaaS

Company mission

To create technology that people love, to make better health part of daily life.

Job

Company

Role

Who you are

5+ years in paid acquisition, growth, or performance marketing (D2C/e-commerce preferred)
Proven success scaling paid media and meeting revenue/ROAS goals
Experience managing agencies and multi-market campaigns
Comfort working in fast-paced, global environments
Technical Skills: SEA (Google, BING), Paid Social (Meta, TikTok), Analytical skills (Excel, GSheet), Google Tag Manager, SEO Basics (GSC)

What the job involves

Reporting directly to the E-Commerce Director, the Online Acquisition Team Lead will play a key role in accelerating Withings’ global growth
You’ll build and execute high-impact online marketing strategies that attract new customers, increase product consideration, boost traffic, and drive conversions on withings.com
You will manage our paid media ecosystem end-to-end, guide partners and agencies, oversee a multi-million-dollar budget, and ensure best-in-class performance tracking
This role collaborates closely with Studio & Content, Growth & Ops, Data Analytics, CRM, Web, Brand Marketing, Finance, and Legal
Lead all paid acquisition channels (SEA, Paid Social, YouTube, Affiliates, Display, Native Ads) to drive qualified traffic, consideration, and revenue
Define and execute growth strategies to meet revenue and margin targets and strengthen D2C as our primary sales channel
Manage and optimize a multi-million-dollar budget across key global markets
Analyze performance, adjust the media mix, and maximize ROAS and growth
Partner with Brand Marketing on digital brand awareness and product launch campaigns
Ensure flawless tracking, tagging, and measurement across campaigns
Develop creative concepts for advertising in alignment with brand guidelines
Continuously refine audiences and optimize paid funnel and landing pages
Manage and mentor a Paid Acquisition Specialist/Coordinator
Share best practices and align reporting with Amazon and channel marketing teams
Use tools including Meta Ads Manager, Google Ads, Google Tag Manager, Google Sheets, Northbeam, and Motion

Our take

Withings have been merging stylish design with IoT-connected health since 2009. Spanning engineering, data science, and healthcare, the Parisian company are behind products such as the Apple-connected Body Smart scales which includes an “eyes closed” mode, hiding the weight from the user but harvesting the data to keep tabs on health.

Withings was the first company to release such smart-scale products and has expanded its offerings over time. Other products in the Withings range include hybrid watches, blood pressure monitors, and sleep analysis tools.

Though working within a crowded market, the maturity of Withings has meant that it has years of experience behind it and has grown its team steadily over time. With considerable funding, the company now has offices across Europe, the USA, and Asia.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (3.9)

Trustpilot (2.8)

Company

Funding (last 2 of 4 rounds)

Jul 2020

$62m

SERIES B

Dec 2015

$0.5m

GRANT

Total funding: $96.1m

Company HQ

Issy-les-Moulineaux, France

Leadership

Eric Carreel

(Chairman)

Currently President of Invoxia and Sculpteo, Chairman of Zoov. Previously CTO of Thomson and Co-Founder and CEO of Inventel.

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