Event Marketing, Spryker Systems
Team Lead
Commerce technology platform for global enterprises
Job no longer available
Commerce technology platform for global enterprises
201-500 employees
Job no longer available
201-500 employees
Company mission
To give companies the speed, flexibility, and control they need to stand apart.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field
- 4+ years of experience in B2B event marketing and 2+ years in a leadership or managerial role, with a track record of success in driving measurable results
- Ability to thrive in a fast-paced, agile environment and effectively manage multiple projects and priorities simultaneously
- Strong leadership skills with the ability to inspire and motivate team members to achieve goals and objectives
- Demonstrated ability to work independently and take initiative while also fostering a collaborative team environment
- Solid understanding of marketing and sales principles, with the ability to align event strategies with broader business objectives
- Excellent communication, interpersonal, and negotiation skills, with the ability to build relationships and influence stakeholders at all levels
- Proficiency in using event management software, CRM systems, and other marketing tools to plan, execute, and measure event marketing campaigns
- Ability to travel 30% - 40%
What the job involves
- You will oversee and execute marketing strategies for our global events portfolio that enhance our brand presence, generate demand, and foster strong collaboration with our ecosystem of partners, customers, analysts, and influencers
- Team Leadership:
- Lead and manage an event marketing professional
- Provide guidance, support, mentorship, and performance feedback to ensure team success
- Strategic Planning:
- Develop and execute strategic event marketing plans to drive brand awareness, lead generation, and sales pipeline growth in the B2B sector for various marketing events such as trade shows, conferences, and smaller events
- Create comprehensive marketing strategies aligned with the objectives of each event, taking into consideration the target audience, market trends, and competitor analysis
- Campaign Management:
- Oversee the planning, execution, and optimization of multi-channel marketing campaigns to promote events across various platforms such as social media, email, digital advertising, and traditional channels
- Coordinate with internal and external stakeholders to ensure campaign success
- Audience Engagement and Partnership Development:
- Drive innovation and continuous improvement in internal and external tactics and processes to adapt to changing market dynamics and audience needs
- Collaborate closely with cross-functional teams, including the extended marketing team, sales, partner management, and other teams, to align event strategies with company business objectives
- Work with external partners, sponsors, and vendors to maximize the reach and impact of event marketing efforts
- Budget Management, Data Analysis, and Reporting:
- Manage the event marketing budget effectively, allocating resources efficiently to achieve maximum ROI while ensuring adherence to financial targets
- Monitor and analyze key performance metrics to measure the effectiveness of event marketing efforts and optimize strategies accordingly
Our take
In the current era of digital transformation, and with the rapidly shifting landscape, the need for larger businesses to stay ahead of competitive and well-funded startups is increasingly crucial. Spryker is a modular cloud platform-as-a-service helping companies build experiences for the marketplace, B2B, and B2C commerce. The aim is to help larger businesses benefit from the same flexibility and rapid-testing capabilities that smaller, more agile companies can take advantage of.
Spryker offers upwards of 900 API-based modules to help larger businesses keep up with their smaller counterparts. The market demand for its services is on the rise, enabling the company to secure a good roster of top clientele such as ALDI and Toyota. That said, the profiles of Spryker competitors such as German Commercetools and US-based Shogun have also significantly increased.
Despite this competition, Spryker has expanded into the US market, adding new capabilities like the "Composable Value Services" tools and integrating Stripe into its platform to enhance financial processes. Along with appointing a new Global Chief Revenue Officer. These strategic moves align with this goal to capture a significant share of the global eCommerce software market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2020
$130m
SERIES C
Feb 2018
$22m
SERIES A
Total funding: $156.1m
Company HQ
Moabit, Berlin, Germany
Leadership
Boris Lokschin
(Co-Founder & CEO)Previously an Executive Consultant at CGI. Went on to become an Executive Business Manager at SYMMETRICS.
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