Sales Director of Strategic New Business, Criteo
$120-160k
More information about location
The commerce media platform for the open internet
Be an early applicant
The commerce media platform for the open internet
1001+ employees
Be an early applicant
$120-160k
More information about location
1001+ employees
Company mission
To help marketers and media owners reach their goals through the world's leading Commerce Media Platform.
Role
Who you are
- We’re looking for an experienced Sales Director to join our team
- This role is ideal for someone with a strong background in digital media sales across direct and programmatic channels, a consultative approach to selling, and a passion for building new business, with a particular focus on the retail vertical
- This person should be comfortable operating in a fast-changing environment, engaging a range of decision-makers, and partnering cross-functionally to bring opportunities to life
- 5+ years of experience selling digital media solutions across channels such as Display, OLV, CTV/OTT, and Audio, both directly and programmatically
- Proven track record of top performance, consistently meeting or exceeding quota in a sales environment
- Excellent communication and storytelling skills – able to craft compelling narratives that resonate with prospective clients
- Highly organized and detail-oriented, balancing multiple priorities while maintaining high CRM hygiene
- Confident in cold outreach via calls, emails, and LinkedIn; comfortable leveraging tools like Salesforce, LinkedIn Sales Navigator, and ZoomInfo to optimize performance
- Resilient and adaptable, able to navigate objections, rejection, and evolving client needs with a problem-solving mindset
- A competitive closer with a hunter mentality – driven to win deals while actively contributing to the Boston team culture and Criteo’s broader community through collaboration and engagement
- We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
What the job involves
- The Sales Director will be responsible for driving revenue growth within an assigned territory, with a primary focus on new business development
- Own the full sales cycle – from prospecting to close – for new strategic advertisers
- Develop and manage a pipeline of outbound opportunities, ensuring consistent progress toward quota
- Engage and build relationships with key decision-makers, from CMOs to Paid Media
- Specialists, by understanding their business challenges and positioning Criteo as the ideal solution
- Effectively communicate Criteo’s value proposition, leveraging case studies, industry trends, and data-driven insights to drive urgency
- Collaborate cross-functionally with internal teams, including technical implementation, creative services, data analytics, and account management, to ensure smooth client onboarding and success
- Maintain best-in-class CRM hygiene, keeping Salesforce updated with accurate, real-time activity logs and pipeline progression
- Stay ahead of industry trends and competitive landscape, positioning Criteo as the best choice for mid-market advertisers
Our take
Commerce marketing is a huge business with billions spent every year on adverts. And companies that help businesses create and deliver more targeted adverts can command a lot of value. Criteo is one such company operating in this space.
Criteo is a personalised retargeting company connecting marketers and media owners through its Commerce Media Platform, delivering richer consumer experiences. Criteo uses machine-learning technology and data to drive performance, helping marketers and media owners reach their goals.
As marketers are increasingly looking for commerce media solutions, Criteo is operating in a sought-after space. Further, around 73% of media owners seek to optimise media performance as a way to both generate awareness and drive revenue, meaning the company has a significant potential client base. Criteo has continued to make headway here, driving 5 billion ads per day, and is well set to see further adoption of its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2012
$38.6m
SERIES D
May 2010
$7m
SERIES C
Total funding: $59.5m
Company HQ
New Athens, Paris, France
Leadership
Michael Komasinski
(CEO)Prior to joining Criteo in 2025, Michale was the CEO of the America and Group President of Data and Technology at dentsu. He also spent nearly 9 years at Merkle, in various roles, including President of the Americas and Global CEO.
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