Product Marketing Manager, Raisin
$110-150k
2 days a week in office
Open banking for deposits and savings
Open for applications
Open banking for deposits and savings
501-1000 employees
Open for applications
$110-150k
2 days a week in office
501-1000 employees
Company mission
To break down barriers and facilitate a transparent single market for savings and investment products.
Role
Who you are
- The ideal candidate will collaborate closely with product, growth, and brand teams to craft compelling narratives that clearly articulate our product’s value, improve user onboarding, and drive customer engagement and retention
- Bachelor’s degree in Economics, Business, Marketing, Communications or related field
- 5+ years of experience in product marketing and/or content marketing - ideally within fintech, financial services, or a digital-first B2C product
- Exceptional writing and storytelling skills with an ability to distill complex topics into clear, compelling language
- Experience creating content with AI to align blog and website messaging with intent, conversion and engagement
- Comfortable working with digital marketing tools, CMS platforms, and analytics dashboards
- Excellent project management skills, with a track record of juggling multiple deadlines and stakeholders
- Strong communicator and collaborator, experienced in cross-functional team environments
- Analytical mindset with the ability to interpret performance data and apply insights to improve messaging
- Bonus: Hands-on experience with CMS platforms like Contentstack
- If you’re excited about this role but don’t meet every requirement, we still encourage you to apply
What the job involves
- We are seeking a strategic and creative Product Marketing Manager with a strong background in customer messaging strategy
- This role will be responsible for developing and optimizing messaging across key customer touch points — including website copy, email marketing, ad campaigns, and in-product communications - to support business objectives and deliver a seamless, conversion-oriented user experience
- Develop clear and compelling product messaging that resonates with key customer segments and supports Raisin’s growth and retention goals
- Own the copy and content for product-related marketing materials across channels, including website landing pages, onboarding flows, lifecycle emails, performance marketing ads, FAQs, and in-app messaging
- Collaborate with Marketing, Creative and Product teams to ensure messaging is consistent and supports a seamless, high-conversion customer journey
- Partner with performance and lifecycle teams to run A/B tests on messaging and creative across web and email - using results to inform copy direction and optimize funnel performance
- Translate complex product features and financial concepts into simple, benefit-driven language for a consumer audience
- Track and analyze the performance of messaging and content across channels using key KPIs (e.g., CTR, CVR, activation, retention), and make data-informed recommendations for iteration and improvement
- Help develop and execute go-to-market content strategies for new product features, launches, and growth initiatives
- Contribute to customer research and insights gathering to inform messaging direction and deepen audience understanding
Our take
Raisin is transforming open banking in the deposits and investments sector, leveraging its infrastructure to benefit bankers and savers in the global $50+ trillion deposit market. The company operates several B2C platforms, including Raisin, WeltSparen, Savedo, and ZINSPILOT in Europe and the UK, and SaveBetter in the US.
Raisin collaborates with around 400 banks globally, serving over 550,000 direct consumers. Backed by PayPal, Deutsche Bank, and Goldman Sachs, Raisin plans to expand further. In 2023, Raisin launched its deposits platform in Poland, connecting Polish savers with European banks via its cross-border savings technology. This platform simplifies access to diverse deposit products across Europe, enhancing safety and convenience.
In late 2023, Raisin announced it had reached €50 billion in assets under administration, with significant growth in markets like Germany, the UK, the Netherlands, and the USA, and over €1 billion in net inflows each quarter in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2023
$70.9m
LATE VC
Jan 2022
$35.5m
CONVERTIBLE
Total funding: $325m
Company benefits
- Visa & Relocation Support
- 1,700 EUR Training Budget
- Free Choice of Hardware
- Beginner German Classes
- Food & Drinks
- Flexible working hours, home office and 28 vacation days
- Subsidised Urban Sports Club Membership
- Company Pension Scheme
- Team Events
Company HQ
Wrangelkiez, Berlin, BE
Leadership
Tamas Giorgadse
(Co-Founder & CEO)Previously served as a Partner at McKinsey, and is a Non-Executive Board Member of the Bank of Georgia.
Dr Frank Freund
(Co-Founder & CFO)Previously worked as a Senior Consultant at McKinsey.
Michael Stephan
(Co-Founder& COO)Previously worked as a Consultant at McKinsey.
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