Senior Director of Brand Marketing, Magic Spoon
$175-225k
+ Equity and bonus
Tues, Weds + Thurs in office
3 days a week in office (Tribeca, NY)
Healthy and tasty cereal for adults
Open for applications
Healthy and tasty cereal for adults
21-100 employees
Open for applications
$175-225k
+ Equity and bonus
Tues, Weds + Thurs in office
3 days a week in office (Tribeca, NY)
21-100 employees
Company mission
To provide fun and delicious childlike cereal for grownups.
Role
Who you are
- 8+ years of brand marketing experience with CPG brand with ideally omnichannel focus, however, retail only would be considered
- 5+ years management experience and 1+ years experience in managing teams of 4+ people
- Experience at a brand that is over $50MM in revenue although ideally $100MM plus that has seen growth of 30%+ / year
- Experience managing in house creatives or extensive creative agency management experience
- Experience leading in house organic social and PR agencies
- Strong experience in leading packaging development work for base business refreshes and innovation
- Strong project management skills, where they have owned prioritization, as well as budgeting
- Comfortable leading and executing cross functional launches and campaigns
- An obsession with brand, creative, and story-telling
- A love of all things food, fitness, wellness, and startups
What the job involves
- We're looking for a world-class brand marketer to orchestrate and evolve our brand presence as we enter further into our omni-channel era
- You'll lead our Creative, Social, and Customer Experience teams to elevate the Magic Spoon brand to the next level through creative storytelling, partnerships, and campaigns
- This role reports to our Chief Commercial Officer
- Oversee brand marketing channels including Creative, Organic Social, PR/Comms, Customer Experience, and Partnerships
- Social: lead strategy development for, and support execution of, grid planning and content creation across Instagram, TikTok, Twitter, Threads
- Creative: Lead review processes for creative work, ensuring activations are brand aligned; prioritize creative work streams to align effort behind highest value add efforts
- PR: Set annual PR goals and work with our agency to support best utilization of funding to drive impressions and awareness
- Customer Experience and Community: support our customer facing team members in bringing brand aligned messaging across email and social media comments
- Partnerships: Explore opportunities as appropriate, identifying meaningful and authentic collaborations
- Strategy and Planning: Own marketing KPIs related to awareness, trial, repeat and brand health in order to develop and track against marketing strategy
- Consumer understanding: Able to incorporate disparate insights tools into grounded assessment of target
- Support brand launch moments large and small (retail expansion, new products, holidays etc), leading omni-channel activations across our brand marketing channels
- Collaborate with leadership & other commercial teams to advance brand positioning work to ensure all brand messaging is true to Magic Spoon as we grow and evolve
- Work deeply with Growth and Retail teams to ensure that creative assets, social grids, and PR strategy support our net sales goals and compliment our strengths in rigorous performance marketing while staying on brand
- Strong experience in managing down non working dollars through management of roster of freelance talent
- Brings a can do attitude, with an ability to pitch-in on creative needs, such as copy development and content ideation, through to supporting sales meeting materials
Our take
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with Millennials, Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
With solid funding, Magic Spoon has expanded into brick-and-mortar stores, securing nearly 7,000 distribution deals by mid-2023. Competing in the massive breakfast cereal market alongside new challenges like OffLimits and Crispy Fantasy, as well as industry giants, Magic Spoon has the potential to become a household name if it can sustain its momentum.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Total funding: $126.5m
Company benefits
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Company HQ
Tribeca, New York, NY
Articles
Leadership
Gregory Sewitz
(Co-Founder)Previous Co-CEO of Exo, Science Editor for The College Hill Independent, and Contributing Writer for Men's Journal.
Gabi Lewis
(Co-Founder)Co-founder of EXO and Management Associate at Bridgewater Associates.
Salary benchmarks
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