Senior Manager/Director of Demand Generation, Liquibase

• 7+ years of experience in B2B demand generation or growth marketing
• Experience driving measurable pipeline and revenue impact
• Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling
• Strong understanding of paid search, paid social, SEO, AEO, nurture, webinars, email, retargeting, and conversion optimization
• Experience with converting an open source project
• Experience building and executing ABM programs
• Experience partnering closely with Sales and RevOps
• Strong understanding of funnel metrics, attribution, and pipeline analysis
• Strong written communication and messaging instincts
• Comfortable operating both strategically and tactically
• Highly organized, proactive, and execution-oriented
• Comfortable using AI tools to accelerate campaign execution and research

Desirable

• We are looking for a Director of Demand Generation to help scale pipeline, accelerate Community-to-commercial conversion, expand enterprise penetration, and build modern AI-assisted demand programs across new logo, customer expansion, ABM, partner, and field motions
• This is not a traditional campaign management role. We need someone who can think strategically, operate autonomously, move fast, and build programs tied directly to revenue outcomes
• Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions
• Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure
• Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes
• Develop and execute ABM and target account plays across strategic enterprise accounts, competitive takeovers, regulated industries, and modern data platform teams
• Build and optimize nurture programs that improve engagement, conversion, and sales velocity across the funnel
• Use AI-assisted workflows to improve campaign execution, segmentation, personalization, research, testing, and content development
• Own paid media performance across Google, LinkedIn, retargeting, and other digital channels
• Partner with Product Marketing on positioning, launches, messaging, and campaign strategy
• Analyze campaign performance, conversion rates, attribution, and pipeline contribution to make investment and optimization recommendations
• Help scale SEO and AEO programs that improve discoverability, category authority, and inbound demand
• Operate comfortably in a lean, fast-moving environment where speed, ownership, and initiative matter
• What Success Looks Like
• Consistent contribution to qualified pipeline and revenue growth
• Stronger Community-to-commercial conversion
• Increased enterprise account penetration and expansion
• Scalable ABM and customer growth motions
• Faster campaign execution through AI-assisted workflows
• Improved funnel conversion and campaign efficiency
• Strong alignment across Marketing, Sales, RevOps, and Customer Success
• Clear reporting, accountability, and operational rigor across the funnel