Director of Growth Marketing, ResortPass
$150-175k
Plus Stock Option Plan
More information about location
Day access to luxury hotel amenities
Open for applications
Day access to luxury hotel amenities
101-200 employees
Open for applications
$150-175k
Plus Stock Option Plan
More information about location
101-200 employees
Company mission
To empower people to experience a wide range of luxury resort amenities including breathtaking pools, private beaches, deluxe spas, and top fitness facilities at leading hotels in their own neighborhoods.
Role
Who you are
- 7+ years of Performance Marketing experience at scale, local marketplace experience is a (strong) plus
- Experience as a people manager
- Must have strong understanding of search, SEO, paid social, and display along with concepts like attribution, incrementally, margin, and payback/breakeven
- Exceptional, detailed-oriented analytical skills while able to leverage data to develop actionable, data-based recommendations using Looker & Amplitude fluency
- Previous experience running the creative process for performance marketing
- Comfortable in a highly entrepreneurial, fast pace environment and lean team
- Passion for an early stage start up environment and what it means to be in “builder mode”
- You're a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees
What the job involves
- Reporting to the VP of Marketing, you’ll lead our performance function, leveraging a 7-figure media budget, and managing a small internal team plus agency partners
- We’re in the early innings of our performance marketing strategy and this role has the opportunity for tons of professional growth and a growing mandate as the function scales
- You’ll be building off an incredible foundation – millions of existing customers, a phenomenal product market fit, strong organic growth, healthy CACs, and best-in-class NPS
- Directly responsible for the success of performance marketing at ResortPass
- Act as key lieutenant for VP of Marketing on all things growth related
- Oversee and own the strategy, management and execution of Resortpass’ seven digit paid media budget across paid digital channels including Paid Social, Search, Display, Affiliate, and new channels we want to test (like TV, Audio, Reddit and more..)
- Manage our small internal team and agency and contract resources that support the performance marketing program
- Build an effective Affiliate program from the ground up
- Own our SEO program to scale Organic Traffic, including guiding our SEO agency and quarterbacking SEO initiatives through the org. Ensure Paid and Organic Search strategies work hand in hand
- Scope and execute new channel tests to unlock new growth opportunities (ie TikTok, TV, etc)
- Own the performance creative strategy, including process, resourcing, briefing and measurement
- Manage the testing framework and feedback loop for the brand and design teams to continuously iterate on creative assets
- Collaborate with Biz Ops and Analytics on planning, budget forecasting, and spend allocation by market
- Collaborate with CRM team and product to develop highly converting full-funnel experiences, including lead-gen and landing page testing
- Run weekly and monthly growth and performance conversations and recaps
- Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels, oversee campaign reporting (including in-depth analytics of LTV, CPA, ROI, and incrementality)
- Be the key point person with Analytics and Product to develop tooling, automation, measurement methodologies and optimize landing experiences to improve paid efficiency
Our take
Luxury hotels and resorts are often regarded as havens for the rich and famous, being reserved exclusively for guests who are willing to pay top dollar to stay overnight. However, ResortPass is changing this narrative, by building a day-pass marketplace for establishments that want to bring in guests to utilize their amenities throughout the day.
The demand for local experiences has soared in the past few years and ResortPass is taking advantage of these growing requests. ResortPass offers over 900 brands for guests to choose from, including the Ritz Carlton, Four Seasons and Sheraton. While some may argue ResortPass is removing the exclusivity for overnight guests, its business model is to monetize underutilized inventory and work alongside hotels to drive usage of these amenities.
ResortPass offers a distinct way for both tourists and residents to enjoy the facilities of upscale hotels and resorts. With endorsements from well-known personalities such as Jessica Alba and Gwyneth Paltrow, the company is a testament to the increasing favorability of the sharing economy and the demand for exclusive travel encounters.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
27% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$26m
SERIES B
Aug 2019
$8.7m
SERIES A
Total funding: $37.4m
Company benefits
- Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans
- Stock Option Plan — We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together
- 401k plan — Save for your future with a 410k plan offering
- Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off
- Paid parental leave
- Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit
Company HQ
Civic Center, New York, NY
Articles
Leadership
Amanda Szabo
(Founder)Previously founded the online booking platform for weddings and events, Weddlock and co-founded the travel booking website TravelShack.
Michael Wolf
(CEO)Previously President and Advisor at Supernatural, COO at Talent Hack and Global Head of Operations at ClassPass.
Salary benchmarks
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