Demand Generation Marketing Specialist, Sage
B2B
CA$70-85k
+ Employees will participate in a bonus plan (15%) based on company and individual performance
3 days a week in office
Business management software
Be an early applicant
Business management software
1001+ employees
Be an early applicant
CA$70-85k
+ Employees will participate in a bonus plan (15%) based on company and individual performance
3 days a week in office
1001+ employees
Company mission
To knock down barriers so everyone can thrive, starting with the millions of small and medium-sized businesses served by us, our partners, and accountants.
Role
Who you are
- 2 years of demostrated experience in B2B demand gen, performance marketing, or growth marketing
- Hands-on experience executing integrated demand gen campaigns across multiple channels - specifically email, webinar, events
- You understand how prospects move through the full funnel (TOFU, MOFU, BOFU) and tracking pipeline performance (such as MQLs/SQOs)
- You have at least foundational proficiency using Salesforce
- Confident writing content briefs and repurposing messaging across formats such as email, blog posts, and LinkedIn
- You utilize your strong project management and collaborative skills and known for being organized and getting things done across teams and stakeholders
- Strong analytical mindset - with a focus on measuring campaign performance and optimizing based on data
What the job involves
- Are you ready to expand your B2B marketing skills and make an impact with data-driven campaigns
- Sage, a global Fintech SaaS company, invites you to explore this rare opportunity
- We're looking for a Performance (Demand Generation) Marketing Specialist to join our team and help us reach more small and medium-sized businesses in Canada
- Our AI-powered Accounting and Financial Management solution, Sage Intacct, is rapidly expanding in the Canadian market - yet we’ve only scratched the surface of its full potential
- In this role, you’ll plan, coordinate, execute, and support optimization of multi-channel, full-funnel campaigns - such as email marketing, webinars, events, third-party association advertising and other digital channels - to generate leads, nurture prospects, and drive pipeline growth
- You'll be part of a collaborative performance marketing team and work closely with our broader North America Performance Marketing teams, as well as Product Marketing and Sales
- You’ll need to be analytical, organized, and known for your strong cross-functional collaboration and effective communication skills
- If you understand how to move prospects through the funnel - from TOFU to BOFU - and thrive in a hands-on, performance-focused marketing environment, this could be your next opportunity
- You’ll also gain valuable experience in measuring campaign effectiveness and making data-driven decisions that drive results
- Plan and execute integrated demand generation campaigns across multiple channels (email, webinars, events, third-party promotions, and digital channels)
- Partner with Product Marketing and Sales to align campaign strategy, messaging, and target segments
- Write creative briefs and repurpose existing content for use across formats
- Analyze and report on campaign performance data and recommend optimizations based on KPIs (like MQLs, SQOs, conversion rates, and pipeline impact) to optimize results
- Collaborate with SDRs to support follow-up strategy and lead handoff processes
Our take
The global business landscape is undergoing rapid digital transformation, where automated operations are becoming increasingly common across various teams and practices. However, smaller companies have often lagged behind in adopting these new technologies. Sage, the market leader in accounting, financial, HR, and payroll solutions for small and medium-sized businesses, is bridging this gap by providing access to business innovations for companies of all sizes.
Founded in 1981, Sage initially developed software for its own company, pioneering automation in print estimates and basic accounting processes. Since then, the company has expanded its offerings, introducing automation to a wide range of operations. Today, Sage offers a diverse portfolio of cloud-based products, including Sage Intacct for financial management in mid-sized businesses and SageHR for enhancing connections between companies and their staff.
Throughout its history, Sage has consistently delivered innovative solutions to its clients and has earned a place in the prestigious FTSE 100 index. Recently, the company has shifted its focus towards strategic acquisitions and partnerships with other technology leaders to enhance its product offerings. One notable acquisition is Spherics, a carbon accounting solution, which will aid SMEs in their journey towards achieving net-zero carbon emissions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company benefits
- 100% paid premiums for health, dental, and vision coverage
- RRSP contribution match (100% up to 4%)
- 35 days paid time off (11 paid holidays, 16 vacation days, 3 personal days, 5 sick days)
- 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date
- 5 days paid yearly to volunteer (through Sage Foundation)
- $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
- Sage Wellness Rewards Program (annual fitness reimbursement)
- Library of on-demand career development options and ongoing training offerings
Company HQ
Newcastle upon Tyne, UK
Leadership
Steve Hare
(CEO)Former Partner with Apax Partners. Experience as CFO at Invensys and two other companies. Joined Sage in 2014 as Group CFO before becoming CEO in 2018.
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