Lead Product Marketing Manager, Workiva
Growth Solutions
$133-214k
+A discretionary bonus and Restricted Stock Units
Software for sustainability, GRC & financial reporting
Be an early applicant
Software for sustainability, GRC & financial reporting
1001+ employees
Be an early applicant
$133-214k
+A discretionary bonus and Restricted Stock Units
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- Undergraduate Degree or equivalent combination of education and experience in a related field
- 8+ years experience in growth marketing or related fields
Desirable
- Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
- Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy
- Exposure to financial, risk, and sustainability trends and the evolving role of technology in global companies
- Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
- Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends
- Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Strategic mindset with the ability to derive insights from data for decision-making
- Proven ability to innovate and optimize business-driving strategies
- Exceptional communication and program management skills
What the job involves
- Workiva is seeking a Lead Product Marketing Manager-Growth Solutions to create and manage the design and expansion of emerging use cases and solutions globally, from concept to launch
- This highly cross-functional role partners with leaders across the business to identify or strengthen market position, increase awareness, and generate demand for our industry-leading offerings
- This role will identify opportunities, build business cases, execute strategic plans, and report on business impact
- This role will drive innovative product marketing strategies and act as a catalyst for change
- Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals
- Conduct comprehensive evaluations, business and technology, both, of potential partners and identify acquisition opportunities to enhance the company's capabilities
- Establish criteria for marketplace expansion including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM)
- Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workiva’s idea-to-incubation (i2i) process
- Develop the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams
- Collaborate with Customer, R&D, Partner and Solutions Engineering teams to define strategy, delivery models, and execution plans, ensuring product and GTM strategies align with market needs to drive growth and retention
- Analyze and package market and industry trends, customer needs, competition to shape our growth strategy and drive product market fit
- Play a crucial role in positioning our growth solutions in relevant industry reports, such as Forrester Wave and Gartner MQ
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
Share this job
View 17 more jobs at Workiva