Lead Program Manager, Klaviyo
Global GTM Onboarding
$160-240k
3 days a week in office
Intelligent marketing automation powered by customer data
Be an early applicant
Intelligent marketing automation powered by customer data
1001+ employees
Be an early applicant
$160-240k
3 days a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- 5+ years of experience in a program management role within GTM Enablement, with a focus on designing and executing global onboarding programs at a SaaS company
- Prior experience working within GTM functions (Sales, Customer Success, etc.) in a SaaS environment is a strong plus
- Proven ability to build scalable onboarding programs that cater to multiple geographies and market segments
- Experience in curriculum design and technology selection for enablement or training programs
- Strong data-driven mindset with experience in building and utilizing reporting systems to track progress, analyze gaps, and measure the effectiveness of onboarding programs
- Exceptional facilitation skills with the ability to lead sessions, whether for small groups or larger audiences, adjusting for various learning styles and needs
- Demonstrated experience working cross-functionally to align onboarding programs with business goals, GTM strategy, and Product Marketing (among others)
- Strong organizational and project management skills, with a history of driving process improvements and achieving operational excellence
- Ability to work in a fast-paced, dynamic environment and adapt to evolving priorities
- Energetic, methodical thinker with the ability to execute on complex programs
What the job involves
- We are expanding our team and are looking for a Lead Program Manager, Global GTM Onboarding to build and manage a comprehensive onboarding curriculum for our global sales teams
- You will play a critical role in shaping the experience of new GTM hires, ensuring they ramp quickly and effectively across multiple segments and geographies
- As the lead for GTM onboarding, you will own the strategy for creating a scalable, efficient, and impactful onboarding experience
- You will work cross-functionally with Sales, Customer Success, Operations, and other teams to deliver programs that align with Klaviyo’s business goals
- Design and build a scalable curriculum for onboarding new GTM hires across various segments and geos, ensuring alignment with Klaviyo’s sales strategy and objectives
- Select and implement the technology that powers the onboarding experience, ensuring a seamless and engaging process for all participants
- Own the reporting and readout strategy, establishing a cadence for sharing insights on onboarding progress and effectiveness with leadership and stakeholders
- Create systems for visibility into the curriculum that enablement managers can leverage to reinforce key concepts and support new hire ramping
- Determine program KPIS and leverage data to report out on new hire onboarding progress, impact to ramp time; make changes to program as necessary to deliver impact where needed
- Facilitate onboarding sessions as needed to ensure the smooth transition of new hires into the business, adapting content for different regions and segments
- Continuously iterate and improve the onboarding experience based on feedback from participants, stakeholders, and metrics on ramp time and productivity
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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