Senior Director of Product Marketing, Smartsheet
$263.8-306.3k
+ Competitive incentive opportunity
Dynamic workspace platform for collaboration
Be an early applicant
Dynamic workspace platform for collaboration
1001+ employees
Be an early applicant
$263.8-306.3k
+ Competitive incentive opportunity
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- Bachelor's degree in business or equivalent discipline; MBA preferred
- 12+ years of product marketing experience in enterprise B2B SaaS; cloud and AI experience strongly preferred
- 7+ years of people management experience, with a proven track record of building and leading high-performing product marketing teams
- Deep understanding of enterprise software, with the ability to translate technical innovations into business value
- Demonstrated ability to define vision and strategy, translate them into actionable narratives and content, and deliver high-impact outcomes through product launches and campaigns
- Expertise in crafting clear, compelling, and differentiated messaging and content that resonates with enterprise buyers and stands out in the market
- Excellent communication and presentation skills, with experience engaging executives, industry analysts, and key stakeholders
- Strong cross-functional leadership skills with proven ability to influence senior stakeholders and drive alignment across Product, Sales, Marketing, and Customer Success
- Data-driven mindset, leveraging customer insights and market research to continuously refine and validate messaging strategies
- Customer-obsessed approach with passion for solving complex enterprise problems
- Ability to thrive in a fast-paced, highly collaborative environment
What the job involves
- We are seeking a Senior Director of Product Marketing to lead our Enterprise product marketing team and establish Smartsheet as the platform of choice for the world's most demanding organizations through differentiated messaging, compelling storytelling, and high-impact go-to-market strategies
- This leader will mentor a high-performing team of senior product marketers and partner with Sales, Product, Marketing, and Customer Excellence to drive measurable revenue impact and position Smartsheet as the de facto standard for intelligent work management across global enterprises
- You will report to our VP of Product Marketing and may be based in our Bellevue, WA office (hybrid) or work remotely from anywhere in the US where Smartsheet is a registered employer
- Develop a deep understanding of enterprise customer needs, pain points, and buying behaviors to craft compelling narratives that differentiate Smartsheet in the market
- Define and execute the end-to-end product marketing strategy for our enterprise solutions, including positioning, messaging, value propositions, launches and go-to-market plans that resonate with enterprise decision-makers
- Partner closely with Sales, Marketing, Customer Excellence, and Product to define effective messaging, campaigns, playbooks, and demos that enable revenue growth
- Create compelling, customer-centric content that translates complex product capabilities into clear business value for enterprise audiences
- Serve as the lead spokesperson for our enterprise solutions in strategic customer interactions, analyst briefings, and industry events
- Leverage data-driven insights and customer research to continuously refine messaging strategies and measure business impact
- Lead, mentor, and develop a team of senior product marketers—setting clear goals, providing guidance, and fostering a supportive, high-performing culture
- Build strong relationships with senior stakeholders and executive leadership, influencing without authority to drive clarity and momentum
- Take on additional cross-functional leadership responsibilities as needed
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies, such as Lucid and Atlassian, Smartsheet saw strong growth in the early 2020s and achieved 17% year-on-year revenue increases through 2025. If the company can maintain this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, making it the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Thanks to its successes, it was bought by Blackstone and Vista Equity Partners for $8.4 billion in 2025 with an eye on further international scaling, leveraging the reach of its new parent companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$60.5m
SERIES F
May 2014
$35m
SERIES E
Total funding: $128m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
- Equity - Restricted Stock Units (RSUs) with all offers
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
Company HQ
West Bellevue, Bellevue, WA
Leadership
Mark Mader
(President & CEO)Having studied at Dartmouth, Mark spent 2 years as a Greenwich Associates Research Associate before 10 years at Onyx Software. They then founded Smartsheet in 2005 as CEO.
Brent Frei
(Founder & Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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