Senior Director of B2B Marketing, Pivot
$150-190k
Smoking cessation platform
Job no longer available
Smoking cessation platform
21-100 employees
Job no longer available
$150-190k
21-100 employees
Company mission
Pivot's mission is to engage and empower millions of people to quit all forms of tobacco.
Role
Who you are
- Bachelor’s degree, MBA preferred
- Minimum 8-10 years of full-time growth, marketing or strategy experience and 4-6+ years of B2B demand generation and ABM experience, healthcare/digital health experience preferred
- Experience leading a team with a strong culture of collaboration and performance with a record as a trusted collaborator
- Experience implementing enterprise-level ABM B2B lead generation programs
- Experience with key social media platforms like LinkedIn, Facebook, Twitter, etc used to improve lead-generation efforts
- A successful track record of planning, project managing, and rolling out integrated marketing campaigns
- Tactical, hands-on experience with lead forecasting, reporting, and analysis
- Outstanding verbal and written communication skills
- Experience being held accountable for results
- Experience managing a budget and allocating spend across multiple channels for the best ROI
- Proven execution driving end-to-end projects with excellence and keen attention to detail
- A strong data orientation to analyze results, extract insights
- A knack for connecting the dots - across different contexts and quantitative and qualitative data. An ability to figure out the questions to ask
- Skills as a creative and strategic problem solver and a smart experimenter
- A bias toward action and urgency
- A self-starter who excels at multitasking and thrives in a fast-paced environment
What the job involves
- The position reports to the VP of Marketing. The Director of B2B Marketing will take full ownership of designing a B2B strategy to meet pipeline growth goals for Pivot
- Develop and execute marketing strategy and plan for end-to-end lead generation - focused on appropriate tactics by target and campaign-driven messaging. Tactics could include conferences, webinars, digital (website, social), email, PR, paid media, content syndication, events
- Develop an ABM strategy in collaboration with the sales team and VP of Sales
- Identify target accounts in line with ICPs, develop KPIs around ICP penetration and report on those KPIs
- Deeply understand and effectively utilize compelling and consistent messaging around differentiation and value proposition relative to alternative solutions and choices, in partnership collaboration with internal stakeholders
- Develop and execute innovative multi-channel ABM campaigns to drive sales pipeline and engage key target accounts
- Closely monitor conversion rates and optimize campaigns at each stage
- Develop metrics-driven operating and reporting cadence to ensure transparency, effectiveness and ongoing testing and learning
- Develop and execute client testimonial strategy in collaboration with product marketing and customer success
Our take
Quitting smoking can be extremely challenging without the right support. Pivot solves this problem with its innovative tech-based approach to smoking cessation.
Pivot is a tobacco cessation platform designed and launched by Carrot. It combines an easy-to-use app with human coaching, pharmacotherapy and behavioral science. This varied approach has proven appealing to many would-be quitters, with around 15,000 people having used the platform as of 2021. Pivot's success rate is around 35%, testament to the quality of its solution.
The platform appeals to individuals and companies looking to improve employee health. With more and more bosses and business leaders looking to invest in smoking cessation, Pivot stands to make impressive gains in coming years.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2017
$5.8m
EARLY VC
Total funding: $5.8m
Company benefits
- 401k
- Stock options
- Flexible PTO
- Continuous education reimbursement
- Health, dental & vision coverage
Company HQ
Redwood City, CA
Leadership
David Utley
(President & CEO, not founder)Previously worked as a Clinical Assistant Professor at Stanford. Was Chief Medical Officer at BÂRRX Medical for over 11 years.
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