Performance Marketing Manager, Carwow
Paid Search
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More information about location
2-3 days a week in office (Victoria, London)
Leveraging technology, media and innovation to reimagine car-changing
Job no longer available
Leveraging technology, media and innovation to reimagine car-changing
501-1000 employees
Job no longer available
+ Share Options
More information about location
2-3 days a week in office (Victoria, London)
501-1000 employees
Company mission
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
Role
Who you are
- Experience: Minimum of 3 years of experience managing paid search campaigns, preferably in a digital marketing agency or tech-driven environment, with a strong understanding of Google Ads and Microsoft Ads
- Experience with bid management tools and PPC platforms
- Understanding of SEO principles and how they relate to PPC efforts is a plus
- Proven track record in driving and optimizing Google Ads performance
- Analytical Skills: Proficiency in data analysis tools (Excel, Tableau, SQL)
- Communication Skills: Strong verbal and written communication skills to collaborate effectively with diverse teams
- Proactive Mindset: Ability to work independently and as part of a team
- Additional Skills: Experience with Performance Max or Vehicle Ads is a plus. Fluency in Spanish or German is also a plus
What the job involves
- As a Paid Search Manager, you'll be a key player in driving our growth strategy through effective paid search and performance-based advertising campaigns
- You'll be responsible for the success of our paid search initiatives, including Google Search, Microsoft, Performance Max, and Vehicle Ads. Your role will involve strategic thinking, data-driven decision-making, and a commitment to staying ahead of industry trends
- Campaign Management and Optimisation: Oversee and optimise paid search campaigns across Google and Microsoft Ads
- Data-Driven Decision Making: Analyse campaign performance metrics to identify opportunities for improvement and make data-driven recommendations to enhance performance
- Strategic Thinking: Contribute to the development and execution of our overall growth strategy, focusing on paid search and performance-based campaigns
- Cross-Functional Collaboration: Work closely with local market teams, brand, and marketing analytics to ensure alignment and maximise campaign effectiveness
- Innovation: Identify and test new opportunities and technologies to stay ahead of industry trends and drive growth
- Stakeholder Management: Build and maintain strong relationships with key stakeholders, including senior leadership, marketing teams, and cross-functional departments. Effectively communicate campaign performance, strategies, and insights & recommendations
Application process
- Video call with one of our Talent Partners
- Video interview with the Hiring Manager + 1 Team Member
- In-office interview presenting back a take-home-task with Hiring Manager + 1 Team Member
Salary benchmarks
Our take
Carwow believes there should be a better way to buy cars than the traditional method of visiting local dealerships and negotiating prices. The platform has simplified the car-buying process by allowing customers to easily find the exact car they want, including the preferred combination of optional extras while eliminating the need for haggling. This has made Carwow a popular choice for consumers looking for a more transparent and hassle-free experience.
As the largest web platform for new car sales in the UK, Germany, and Spain, Carwow has grown rapidly through innovative marketing strategies. One of its key tactics is leveraging it massive YouTube following, which boasts nearly 10M subscribers. The videos feature a mix of in-depth car reviews and entertaining drag races, helping to engage potential customers and drive traffic to the platform.
Over 10M customers now use the platform to buy and sell cars and in 2023, nearly £3B worth of cars were bought through the platform. Carwow continues to grow and innovate, and with its strong customer base and expanding partnerships, it's ready for continued success.
Freddie
Company Specialist at Welcome to the Jungle
Meet the team
56 people
Alice Flaye, Chief Business & Operations Officer
Insights
Company
Employee endorsements
Growing fast
"It's exciting to work at a place where growth is happening and the results of your work are visible! The energy is infectious! This is followed by..."
Funding (last 2 of 9 rounds)
Jul 2024
$52m
LATE VC
Nov 2023
$3.8m
LATE VC
Total funding: $229.7m
Company benefits
- 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
- 📈 Employee-friendly share options
- 💰 Pension scheme via Royal London - up to 5% company contribution
- ❤️🩹 Vitality private healthcare insurance
- 💵 Life Assurance - 4x annual salary
- 💚 Monthly coaching sessions with Spill - our mental wellbeing partner
- 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- 🧒🏽 Bubble childcare support and discounted nanny fees for little ones
- 🏖️ 'Work from abroad for a month' annual scheme
- 🧠 Generous learning and development budget
- 🖥️ £500/€550 home office budget
Company values
- Fuelled by change: Where others see difficulty, you see possibility – building new experiences, and consistently innovating to give drivers and partners what they need
- Fast and curious: Moving at speed is what sets you apart, even in the fast lane. You keep your eyes wide open for opportunities and chase them at pace
- Fearless at the wheel: You trust your instincts and thrive in autonomy. When it comes to your job and career, you’re the one in the driver’s seat – never a passenger
- Made for the extra mile: Others talk about going the extra mile – you see it as part of the journey. You always drive further for our partners and customers, and know that the race never ends at the finish line
- Road trip ready: Road trips are better with company. You champion your colleagues, thrive in a team, and know how to share the journey
- Expert Navigators: Even the best drivers open maps. Like all great navigators, you're constantly learning from those around you, pinpointing new routes to get you there faster
Company HQ
Victoria, London, UK
Articles
Leadership
David Santoro
(Co-Founder & CTO)Experienced Developer having previously worked at Barclays, ITV, ThoughtWorks, Xbright, and Confetti Network.
John Veichmanis
(CEO)Previously the CMO at Farfetch and Vice President of Global Search Marketing and Consumer Acquisition at Expedia.
Alice Flaye
(Chief Business & Operations Officer)Previously worked in People and Strategic Projects at Sproutl. Prior to that they spend 5 years at Farfetch in various Senior Legal roles.
Sally Foote
(Chief Commercial Officer - Sell My Car)Previously the Vice President of eCommerce at GoCompare. They also spent 6 years at 10 Digital Ladies as an Associate.
People progressing
Joined as an Account Manager in 2016. Has worked as Director of Strategic Growth of 'Sell My Car' since November 2023.
Alyx joined as an Account Manager in 2017, they are now the Head of Commercial Operations and Leasing.
Michael started as a temp in CX, quickly proved his value, mastered Sales, was promoted to Senior Exec in Jan 2025—and just weeks after filming his job interview, was promoted again to Team Lead!
Diversity, Equity & Inclusion at Carwow
Zaina Ishaq (Culture & Inclusion Manager)
- Our mission is to foster an environment of belonging that enables everyone to bring their authentic selves to work, harnessing the unique perspectives and talents that drive us to be the car-changing experts for life’s defining moments. Our DEI strategy is centred around three key pillars; Talent Attraction, Supporting Career Development and Inclusive Workplaces.
- We recently launched our own real-time DEI Gender & Ethnicity Pay Gap dashboard to measure the impact of our efforts in real time
- We've developed our Internal Mentoring Programme to help employees from diverse backgrounds climb the career ladder
- We are proud partners of BYP Network - helping us to attract and retain black talent
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