Product Marketing Manager, Learnerbly

• Have 2+ years experience in Marketing with experience in B2C Marketplaces or E-commerce
• You are a generalist marketer who loves designing marketing collateral and writing copy to build and engage an audience
• You have proven experience in running marketing campaigns, especially email, and building out new marketing channels
• You are outcome focussed over output driven with a demonstrable track record of high performance
• You have excellent communication and interpersonal skills to collaborate with the wider team
• You have demonstrated ability to work with email marketing platforms e.g. Iterable, Marketo
• You are a creative problem-solver with an analytical mind and strong quantitative skills
• You have hands-on experience working in early-stage startups
• You are a pro-active self-starter with a growth mindset and enjoy working as part of a small teams
• You want a challenge

Desirable

• Develop a thorough understanding of our platform and learning resources to craft engaging stories that will inspire our users to learn
• Build and execute the communication plan to our customers and users
• Create campaigns to target customer segments highlighting relevant learning content and key product benefits
• Drive merchandising of learning resources across multiple countries via our marketing channels
• Own and optimise the effectiveness and engagement of our email channel to our existing customer segments
• Identify, test and build out new organic, B2C marketing channels to continuously engage with our users in their preferred channels of use
• Work with Product to plan and manage new product launches
• Work with Content & Partnerships to drive greater user engagement and increase spend towards our learning partner
• Collaborate with Sales, Growth & Customer Success teams in communicating our value proposition and positioning
• Design and implement tracking plans, reporting on marketing metrics
• Be hands-on with a wide range of segmentation, marketing and automation tools