Associate Director of CRM & Martech, Spotify

$160.1-228.8k

Listed salary range applies to the US only. Plus equity

Salesforce

Expert level

New York

Remote from Canada, US

More information about location

Commercial music streaming service

Job no longer available

Commercial music streaming service

1001+ employees

B2CMusicEntertainmentDigital MediaSaaSMobile

Job no longer available

$160.1-228.8k

Listed salary range applies to the US only. Plus equity

Salesforce

Expert level

New York

Remote from Canada, US

More information about location

1001+ employees

B2CMusicEntertainmentDigital MediaSaaSMobile

Company mission

To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it

Job

Company

Role

Who you are

You have 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
You have 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
You are experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
You have hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
You know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions
You are comfortable working with data and analytics, and can translate insights into clear recommendations and actions
You have experience with experimentation frameworks and using testing to inform strategy and optimization
You have experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness

What the job involves

The Advertising Business Growth Marketing team is focused on driving sustainable revenue growth by connecting advertisers to the right audiences at the right time. We build and scale global marketing strategies that power acquisition, engagement, and retention across the advertiser lifecycle.
Within this team, CRM & Martech plays a critical role in enabling personalized, data-driven marketing through best-in-class technology, automation, and experimentation
Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth
Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning
Build and optimize audience segmentation, lead management, and campaign orchestration across channels
Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals
Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs
Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making
Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

Our take

Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.

With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.

Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

23% employee growth in 12 months

Glassdoor (4.2)

Trustpilot (1.6)

Company

Funding (last 2 of 8 rounds)

Jan 2016

$1bn

CONVERTIBLE

Jun 2015

$526m

SERIES G

Total funding: $2.1bn

Company benefits

Extensive learning opportunities, through our dedicated team, GreenHouse
Flexible share incentives letting you choose how you share in our success
Global parental leave, six months off - fully paid - for all new parents
All The Feels, our employee assistance program and self-care hub
Flexible public holidays, swap days off according to your values and beliefs

Company HQ

Norrmalm, Stockholm, Stockholms län

Leadership

Daniel Ek

(CEO & Chairman)

Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.

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