Senior Product Marketing Manager, Reforge
Salary will include equity
Career development for tech professionals
Job no longer available
Career development for tech professionals
201-500 employees
Job no longer available
Salary will include equity
201-500 employees
Company mission
To help people do the best work of their career through our leading professional development courses.
Role
Who you are
- 5-10 years of experience in a Product Marketing role, ideally in a startup environment
- Proactive driver of progress. Can own areas of responsibility with high autonomy.
- Ruthless prioritizer / multi-tasker always asking what the highest leverage task is to solve
- Versatile problem solver able to use the right tool for the job
- A self-starter, motivated by continuously solving hard problems
- Ability to communicate complex, disparate ideas in a clear and compelling way. Strong writing ability is a must
- Systems thinker able to transform a messy, undefined problem into a repeatable process
- Analytical, very comfortable telling a story with data
- Expert user of Iterable, Squarespace, HubSpot, etc.
What the job involves
- The Product Marketing team at Reforge owns all marketing activities tip to tail for each of Reforge’s revenue generating product lines (Courses + Teams). This position will play a critical role in Reforge’s success by owning the product narrative and complete lifecycle of Reforge end users
- Develop and consistently refine the product narrative, positioning, and messaging for Reforge Courses or Network
- Own a revenue target for a Reforge Product Line
- Drive user engagement for customers via automation strategies
- Develop strategies to improve value realization, conversion rates and efficiency at each stage of the prospect + customer journey
- Improve and maintain all properties with meaningful leverage (CTAs, website pages, emails to prospects and customers etc.)
- Plan and own product launches (new products + product updates), manage customer communications and internal cross functional execution of launches
- Understand and document our learners’ buying process. Share knowledge with our Product Team on who our buyers are, how they make decisions, and how Reforge solves their problems
- Be an expert on our competition and how they are positioned
Our take
Reforge is a membership-based growth platform for professionals working at the most innovative companies in tech. They offer growth-focused courses for individuals in product, marketing, and engineering who are looking to drive more impact in their career.
Passionate that the best way to learn is to hear from those who have actually done the work, they help members unlock new ways of approaching today’s toughest business challenges. In addition to gaining access to an unprecedented catalog of content, they can take part in cohorts led by industry leaders from renowned startups like Uber, Slack, Tinder, and Eventbrite.
Reforge has also invested heavily in building a powerful community of experts. Members come from product-focused backgrounds at post-product/market fit companies. The impressive membership it's assembled includes executive level staff from a who’s who of the tech world – Google, Reddit, Airbnb, HubSpot, Netflix, Spotify and plenty more.
With strong funding at its back, Reforge is setting out to facilitate easier consulting and advising for members and experts - both of which are things it has already seen growing organically within its community. By expanding the knowledge and networking opportunities available on the platform, the company should be able to capitalise on the trend towards more people changing jobs in the wake of the "Great Resignation".
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2022
$60m
SERIES B
Feb 2021
$21m
SERIES A
Total funding: $81m
Company benefits
- Health, Vision, Dental
- Medical Travel Reimbursement
- Sick & Mental Health Time Away
- 401(k)
- Workspace Setup Reimbursements
- Remote First
- Flexible Time Off
Company HQ
Hayes Valley, San Francisco, CA
Leadership
Brian Balfour
(CEO & Founder)Having studied at the University of Michigan, Brian served as VP of Growth at HubSpot. In the past 10 years, he’s co-founded 4 companies, including Boundless and Viximo. Having advised multiple startups and lectured at Harvard Business School, he founded Reforge in March 2016.
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