B2B Growth Strategist, Canva
Performance Marketing
$150-232k
+ Equity packages
Publishing and design platform
Open for applications
Publishing and design platform
1001+ employees
Open for applications
$150-232k
+ Equity packages
1001+ employees
Company mission
To empower businesses to design anything, and publish it anywhere.
Role
Who you are
- You have at least 6 years of B2B experience in performance marketing, with success owning strategies across paid social, SEM, YouTube and display channels
- You have a strong ability to craft big-picture strategies, optimize campaigns, and leverage data to drive measurable growth
- You possess deep understanding of B2B buying behaviours and proven success managing multi-million dollar budgets
- You are skilled at working cross-functionally with internal teams and managing external agency partnerships
- You thrive in fast-paced environments, embraces experimentation, and continuously seeks learning opportunities
- You possess a strong ability to connect with B2B audiences and present insights and strategies effectively to senior stakeholders
What the job involves
- Develop and oversee a comprehensive B2B performance marketing strategy across paid social, SEM, YouTube, and display
- Partner with internal channel experts to ensure your strategy is successfully executed, gathering learnings for continuous optimisation
- Design and manage an experimentation framework to test and scale new performance marketing opportunities including within existing and across emerging channels
- Manage external agency resources to ensure campaigns are delivered on time, within budget, and achieve key performance metrics
- Collaborate with internal teams, including creative, analytics, and product marketing, to bring cohesive and data-driven campaigns to life
- Regularly communicate with stakeholders across the organisation, providing insights and updates on the performance marketing program’s impact
- Define clear goals and KPIs that align with broader marketing objectives for campaigns, channels and the paid program overall
- Partner with data analysts to build and maintain dashboards for tracking KPIs, experiment results and overall performance trends
- Leverage performance data to identify opportunities for improvement within and across channels to maximize marketing ROI
- Canva’s B2B Growth Marketing team is on a mission to become a widely loved and used product in organizations across the globe
- Share actionable insights and recommendations with cross-functional teams to inform broader marketing strategies
- As part of that mission, we’re focused on driving awareness of Canva as an all-in-one workplace design tool, and we’re responsible for the acquisition, adoption, and expansion of workplace teams by generating leads and pipeline for the sales team
- We do this by identifying areas of high impact, building growth strategies, and launching experiments across our GTM motions
- We specialize across all marketing channels, and we embed our hypotheses with data and insights to drive clear business value
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and collaboration platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with 85% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Employee endorsements
Flexible working
"There is plenty of flexibility when it comes to the exact time I can start and finish work on any given day as long as I deliver on my..."
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Flexible hours and a hybrid working model which values work-life balance and gives you the option to choose how you best work
- Equity options to be truly a part of the Canva journey Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development
- Our very own Canva University, internal coaching and Employee Assistance Programs to help you be your best self
- An annual Vibe & Thrive allowance for you to spend as you choose on personal education, wellbeing, home office and social connection. You know better than anyone how to Vibe & Thrive!
- Virtual and in-office clubs, events and celebrations for you to connect with your teammates
- Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in
- Support for family and carers including a parental leave policy that prioritises inclusivity recognises the diverse representations of modern families
Company values
- Make complex things simple - You aim for the most simple, intuitive and effective solution to any problem.
- Set crazy big goals and make them happen - If you like to dream big, and take on challenges that both scare and excite you, you’ll love uniting with a team to achieve a common goal.
- Be a force for good - You want to make Canva and the world a better place through positive actions.
- Empower others - Learning to share your lego is key to the Canva experience. Change is constant, so we all need to be able to adapt, pass on our knowledge, and learn new skills.
- Pursue excellence - Leading by example and maintaining a high bar is how you can pursue excellence at Canva.
- Be a good human - Respect, kindness and open minds drive this value. We appreciate and accept everyone for who they are, as they are. This counts for you too!
Company HQ
Surry Hills, NSW
Articles
Leadership
Cameron Adams
(CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
Salary benchmarks
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Diversity, Equity & Inclusion at Canva
Jennie Rogerson (Head of People)
- https://www.canva.com/newsroom/news/The-importance-of-diversity-at-Canva/
- https://www.canva.com/newsroom/news/cultural-appreciation-day-2023/
- Https://www.canva.com/newsroom/news/celebrating-sydney-worldpride-2023/
- https://www.canva.com/newsroom/news/sydney-worldpride-partnership-2023/
- https://www.canva.com/newsroom/news/meet-the-makers-pride-edition/
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