Director of Marketing Analytics, Pluralsight
$115.5-160.4k
Technology workforce development company
Be an early applicant
Technology workforce development company
1001+ employees
Be an early applicant
$115.5-160.4k
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- You enjoy learning and are open to new ways of doing things
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
- When communicating you are self-aware, insightful, and proactive
- Prior collaboration experience with business units, content, paid media, social media teams, brand, product marketing, finance, operations
- Experience with e-commerce conversion metrics and SaaS revenue models
- Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights. Data storytelling, communicating with executive audiences, and written and verbal
- Basic knowledge of statistics
- Excellent communication and presentation skills to both senior leaders and junior individual contributors with the ability to influence and drive decisions across the org
- Data modeling, annual planning / budgeting (on gSheet/excel etc)
- Data repositories and Business Intelligence tools. Proficiency in SQL (eg: basic knowledge of Aggregate functions, Row Number, Common Table Expressions, Recursive Queries, Windowing Functions, Pivot/Unpivot Operators, Stored Procedures) that can guide teams to build and analyze fast and at scale from large volume of data
- Proficiency in at least one web analytics tool (e.g., Adobe Analytics, Google Analytics, Amplitude). Knowledge of tagging and data collection principles that impact analytics
- Basic knowledge on dashboards (role will not develop them him/herself) on any tool (Tableau, Power BI, Sigma, Plx, etc.)
- Leadership: Demonstrated ability to lead and inspire a globally distributed team, fostering a collaborative and high-performance environment through hands-on mentorship (player coach), delegation, project management, and communication
- At least 5-7 years of experience in analytics, preferably within the e-commerce, consulting, or tech industry. Knowledge of traffic conversion rates, attribution models, performance and growth marketing or PLG analytics, operational analytics, segmentation, forecasting
- Educational Background: Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field. A Master’s degree or MBA is preferred
What the job involves
- Join Pluralsight as our Director of B2C and B2B Marketing Analytics and bring your business analysis prowess to drive strategic growth initiatives tailored to both consumer and business markets
- Lead with data-driven precision, crafting measurement frameworks and KPIs that optimize revenue and operational efficiency
- With experience in global team leadership, you'll foster a culture of excellence, setting clear expectations and driving flawless execution
- Collaborate seamlessly across marketing, data, and finance teams to deliver transformative analytics solutions
- Uncover hidden opportunities, dazzle senior executives with compelling presentations, and own the playbook on analytics and shape the future at Pluralsight in this high viability role
- Develop and execute a marketing-driven growth plan aligned with business objectives and stakeholder requirements that align to OKRs. Conduct annual bottoms-up modeling to support spend planning and advise on target setting
- Provide thought leadership on measurement frameworks for awareness, traffic, conversion, demand funnel, revenue, spend efficiency (LTV:CAC, ROAS), and retention, Structure, define what and why for standardized KPIs to guide strategic decisions
- Drive data-driven insights to actually propose how to improve them
- Perform in-depth analyses to uncover insights and opportunities translating them into actionable recommendations for marketing stakeholders
- Assist in gap and root-cause analyses to identify areas for improvement and propose targeted solutions. Emphasize storytelling, QBRs, actionable insights
- Ability to model / understand implications of pricing, promotions, marketing spend, targeting that influences revenue growth for acquisition and retention with cross functional stakeholders
- Lead and mentor a globally distributed team of data analysts, fostering a culture of working together, solving hard problems, and fast paced delivery
- Manage and develop team members with diverse skill sets globally
- Collaborate with cross-functional teams to ensure alignment on strategic goals. Serve as a trusted advisor to stakeholders in building an analytics and insights team
- Rigorously drive prioritization and expectation setting. Set clear ETAs and manage dependencies with technical teams for timely project delivery
- Collaborate and communicate to resolve dependencies with other teams to meet stakeholder expectations
- Demonstrate proficiency in one of web analytics tools: Adobe Analytics, Google Analytics, or Amplitude
- Oversee reporting and provide insights into marketing channel attributions. Basic knowledge of tags and web implementation
- Apply knowledge of e-commerce conversion metrics and SaaS revenue models. Provide insights and recommendations for web driven revenue for acquisition and renewals
- Able to work with data science, media, web, and social teams to drive holistic insights for channels
- Identify optimization opportunities across marketing activities using A/B testing, but also able to understand limitations of analyses as part of strategic prioritization
- Lead a team responsible for critical marketing metrics and dashboards
- Enable team to present reports and dashboards to senior management, emphasizing key insights, trends, and recommendations
- Prepare presentation materials for board and executive decks, communicating complex data clearly to stakeholders at all levels. Ensure consistent metrics within the team
- Manage data pipeline dependencies and requirements with the data team
- Continuously improve data analytics processes in collaboration with multiple teams. Drive measurement and data readiness, sharing POV with stakeholders
- High visibility role that will engage with C-level stakeholders
- Drive both accountability and visibility within the team in a matrix organization
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has been significant growth in recent years, capitalizing on the surge in demandf fbefore many competiting startupos emerged. Depsite facing competition from major players like Grow with Google and UDemny, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
Share this job
View 19 more jobs at Pluralsight